At a Glance
- Tasks: Lead customer acquisition strategies and manage Meta Ads for a fast-growing food & drink start-up.
- Company: Dynamic D2C start-up in the exciting food & drink sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team in a fast-paced startup environment.
- Why this job: Shape the future of a brand while driving impactful growth strategies.
- Qualifications: Experience in Growth or Performance Marketing, especially with Meta Ads.
The predicted salary is between 50000 - 70000 € per year.
I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.
Key Responsibilities
- Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
- Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
- Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
- Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
- Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.
Requirements
- Proven experience in a Growth or Performance Marketing role within a D2C environment.
- Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
- Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
- Entrepreneurial spirit comfortable in a fast‑paced, high‑growth startup culture.
Nice-to-Have
- Experience specifically within the food & beverage industry.
- Familiarity with influencer marketing or affiliate programs as growth levers.
Growth Lead (Meta & Performance) employer: Profiles Creative
Join a dynamic and innovative D2C start-up in the food & drink sector, where your contributions as a Growth Lead will directly impact our customer acquisition strategy. We foster a collaborative work culture that values creativity and data-driven decision-making, offering ample opportunities for professional growth and development. With a focus on performance marketing and a commitment to excellence, you'll thrive in an environment that encourages experimentation and rewards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Meta & Performance)
✨Tip Number 1
Network like a pro! Reach out to people in the food & drink industry on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your Meta Ads skills! Create a mini portfolio showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by brushing up on data analytics. Be ready to discuss how you've used metrics like CAC and ROAS to drive growth in previous roles. We want to see that analytical mindset in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Lead (Meta & Performance)
Some tips for your application 🫡
Show Your Meta Mastery:Make sure to highlight your experience with Meta Ads in your application. We want to see how you've managed budgets and driven results, so share specific examples of your successes and any creative strategies you've implemented.
Data is Key:Since this role is all about data-driven growth, don’t forget to showcase your analytical skills. Include any metrics or KPIs you've worked with, like CAC or ROAS, and explain how you used them to inform your marketing decisions.
Be Creative:We love a good performance creative strategy! If you've collaborated with creative teams before, mention it. Talk about how you’ve developed high-converting assets and what your approach was to testing and iterating on those creatives.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Profiles Creative
✨Master the Meta Ads
Make sure you brush up on your knowledge of Meta Ads Manager. Be ready to discuss your previous experiences managing budgets and optimising campaigns. Bring specific examples of how you've driven efficiency through testing and what results you achieved.
✨Showcase Your Creative Collaboration
Prepare to talk about how you've worked with creative teams in the past. Highlight any successful performance assets you've developed and how data influenced your creative decisions. This will show that you understand the importance of merging creativity with analytics.
✨Demonstrate Your Analytical Skills
Be ready to dive into metrics like CAC, LTV, and ROAS. Have a few examples of how you've monitored these metrics in previous roles and how they led to actionable insights. This will demonstrate your analytical mindset and ability to translate data into growth opportunities.
✨Embrace the Startup Spirit
Express your enthusiasm for working in a fast-paced, high-growth environment. Share any experiences where you've thrived under pressure or taken initiative in a startup setting. This will show that you have the entrepreneurial spirit they're looking for.
