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- Tasks: Join as the first CRM hire, executing multi-channel campaigns and analysing performance.
- Company: Work with a leading UK app company focused on wellness, boasting over 15 million downloads.
- Benefits: Enjoy a competitive salary, flexible working hours, and a vibrant Shoreditch office environment.
- Why this job: Shape your career in a dynamic role, collaborating with innovators to make a positive impact.
- Qualifications: Experience in CRM roles, strong analytical skills, and excellent writing abilities are essential.
- Other info: Interviews involve a call, a skills task, and a meeting with the Founder/CEO.
The predicted salary is between 24000 - 32000 £ per year.
Our client is one of the UK's leading app and technology companies with a range of successful wellness apps focused on positively impacting people’s lives. They boast over 15 million combined downloads, leading the ratings in their sector.
The CRM Executive is the first CRM hire in the marketing team, so this is a brilliant opportunity to forge your career and build the role around you. You will be responsible for supporting the execution of their CRM strategies, helping to deliver data-driven campaigns.
The focus will be on collaborating with team members across the company to drive user acquisition, engagement and retention, playing a key role in growing the CRM platform, supporting technical setup and creative execution.
Overview of your key responsibilities:
- Campaign execution: you will set up and deliver multi-channel CRM campaigns (email, push, in-app) from planning and creating content through to testing, launching and reporting.
- Test and learn strategies: you will monitor and analyse campaign performance using engagement and conversion metrics - develop A/B tests and data-driven strategies to improve results.
- Customer engagement: You will leverage data to build audience segments, personalise communications and support automation strategies.
- Content creation: You will write clear, compelling copy for emails, product updates, newsletters and blog or social content.
The dream candidate will have experience in a CRM focused role, with a passion for technology, research and analysis. You must be familiar with CRM platforms and marketing tools for planning and executing campaigns. We will also need to see strong analytical skills and evidence that you can interpret data to inform decision making. Coupled with strong writing skills, with the ability to adapt tone and style for different audiences and channels.
You will work 4 days a week (some flex on this) in their stunning Shoreditch office and you will have the opportunity to work alongside the entrepreneurs and developers of innovative app technology. Interviews are in 3 stages – first being a call, 2nd being a skills based task and the 3rd in person with the Founder/CEO.
CRM Marketing Executive employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and platforms. Since this role requires you to execute multi-channel campaigns, having hands-on experience or knowledge of popular CRM software will give you an edge during the interview process.
✨Tip Number 2
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to drive campaign performance, as this is a key aspect of the role. Think about specific metrics you've improved through A/B testing or audience segmentation.
✨Tip Number 3
Showcase your content creation abilities. Since you'll be responsible for writing compelling copy, consider preparing a portfolio of your previous work or even mock-ups of potential email campaigns that align with the company's wellness focus.
✨Tip Number 4
Research the company’s existing apps and their marketing strategies. Understanding their current user engagement tactics will not only help you in the interview but also allow you to propose innovative ideas that could enhance their CRM efforts.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing. Focus on your achievements in previous roles, especially those related to campaign execution and data analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and your understanding of CRM strategies. Mention specific examples of how you've successfully executed campaigns or improved engagement in past roles.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to inform decisions. Discuss any A/B testing or performance monitoring you've conducted in previous positions.
Demonstrate Writing Ability: Since strong writing skills are crucial for this role, include samples of your copywriting if possible. Highlight your ability to adapt tone and style for different audiences, particularly in email and social content.
How to prepare for a job interview at Profiles Creative
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms and marketing tools mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used them to execute successful campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've monitored and analysed campaign performance in previous roles. Highlight any A/B tests you've conducted and the data-driven strategies you implemented to improve results.
✨Craft Compelling Content
Since content creation is a key responsibility, bring samples of your writing that demonstrate your ability to adapt tone and style for different audiences. Be ready to discuss your process for creating engaging copy.
✨Engage with the Company’s Mission
Research the company’s wellness apps and their impact on users. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of positively impacting people's lives.
