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For Companies At a Glance
- Tasks: Join a dynamic team to craft innovative brand strategies for top global clients.
- Company: An award-winning agency focused on building social-first brands in a modern world.
- Benefits: Enjoy a competitive salary, generous benefits, and opportunities for remote work.
- Why this job: Be part of a creative environment that values collaboration and strategic thinking.
- Qualifications: 5+ years in strategy, with experience in social/digital campaigns and audience analysis.
- Other info: Work with exciting brands like KFC, Amazon Prime Video, and Sony Entertainment.
The predicted salary is between 42000 - 58000 £ per year.
A chance to join an Agency designed for a modern world. Their mission is clear - to build social-first brands for a social-first world. As a Strategist, you will be joining an award-winning team and help craft brand, communications, product and innovation strategies from social out. It would really suit someone who enjoys working collaboratively and has a blend of creativity, strategic thinking, and analytical skills.
Responsibilities:
- Research and Insight
- Use audience segmentation methods and tools to create distinct audiences based on criteria such as demographic, geographic, psychographic, behavioural, motivational and then develop detailed profiles for each segment, focusing on their social and digital media behaviours and attitudes.
- Audit brands social and digital media presence from a quality and quant perspective taking into account core competitors, emerging competitors and best practice.
- Keep the team and wider agency updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies that align with clients' business objectives.
- Help clients set SMART objectives which align social and digital to their broader business and marketing goals.
- Develop and execute comprehensive social and digital strategies that use various platforms and techniques to achieve clients' goals and objectives.
- Create and inform articles and presentations on areas such as: changing media landscape and impact on specific topics.
- Create and brief strategic platforms which enable and excite creators to deliver fresh campaign concepts.
- Collaborate with specialist teams to help inform and direct integrated client comms & experience solutions.
- Engaging and relevant content calendars, including copy, visuals, and multimedia elements, tailored to each platform and target audience.
- Brand voice, brand behaviours, and key messages, translating them into compelling social media content.
- Paid social media advertising campaigns, optimizing budgets and targeting to achieve maximum ROI.
- Research and identify influencers or partners for collaboration opportunities to enhance brand exposure.
- Monitor, analyze, and report on the performance of activity and campaigns using relevant tools and metrics, setting benchmarks and targets, and adjusting strategies based on insights.
- Provide strategic recommendations for improvements and optimizations based on performance intelligence and industry best practices.
- Foster and maintain client relationships through regular communication and updates on campaign performance.
You:
- At least 5 years experience in strategy or related role, preferably within an agency setting with examples of previous successful integrated social/digital campaigns and projects.
- Ability to segment, analyse and profile audiences using tools such as GWI.
- Ability to research, create and present ‘category landscape’ reports which demonstrate how media is evolving, impacting specific client categories and the opportunities or challenges that presents.
- Understanding of various social/digital media platforms, their features, and best practices.
- Proficiency in analytics tools to track, measure, and interpret performance metrics.
- Knowledge of wider digital marketing approaches, such as SEO and content optimization would be a plus, as would experience with paid social advertising and knowledge of ad targeting options.
Creative Strategist employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in social media and digital marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on emerging strategies and tools that can enhance your understanding of audience segmentation and engagement.
✨Tip Number 2
Network with professionals in the creative strategy field. Attend industry events, webinars, or workshops where you can meet potential colleagues or mentors who can provide insights into the role and share their experiences working with high-profile clients.
✨Tip Number 3
Showcase your analytical skills by engaging in projects that involve audience profiling and campaign performance analysis. Create case studies or presentations that highlight your ability to derive actionable insights from data, as this will resonate well with our team.
✨Tip Number 4
Prepare to discuss your previous successful campaigns in detail during interviews. Be ready to explain your strategic thinking process, how you collaborated with teams, and the impact of your work on client objectives, as this will demonstrate your fit for the role.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategy and digital campaigns. Use specific examples that demonstrate your ability to segment audiences and create successful integrated social/digital strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building social-first brands. Mention your collaborative approach and how your creativity and analytical skills align with the agency's mission. Be sure to reference specific clients or projects that excite you.
Showcase Your Analytical Skills: Include examples of how you've used analytics tools to track and measure campaign performance. Highlight any successful optimisations you've made based on data insights, as this is crucial for the role.
Research the Agency: Familiarise yourself with the agency's clients and recent campaigns. Understanding their approach to social media and digital marketing will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Creative Thinking
As a Creative Strategist, creativity is key. Prepare to discuss your previous projects where you successfully combined creativity with strategic thinking. Bring examples of campaigns you've worked on that demonstrate your ability to think outside the box.
✨Know Your Audience Segmentation Tools
Familiarise yourself with audience segmentation methods and tools like GWI. Be ready to explain how you've used these tools in past roles to create detailed audience profiles and how this has influenced your strategies.
✨Stay Updated on Industry Trends
The agency values innovation, so make sure you're up-to-date with the latest trends in social media and digital marketing. Be prepared to discuss recent changes in algorithms or emerging platforms and how they could impact client strategies.
✨Prepare for Strategic Discussions
You’ll need to set SMART objectives for clients, so practice articulating how you would align social and digital strategies with broader business goals. Think of specific examples where you've successfully executed comprehensive strategies in the past.
