At a Glance
- Tasks: Lead brand strategy and create impactful marketing campaigns that resonate with diverse audiences.
- Company: Join Profiles Creative, a vibrant agency shaping brand narratives in London.
- Benefits: Competitive salary up to £55k, hybrid work model, and opportunities for creative growth.
- Other info: Collaborative environment with a focus on innovation and brand integrity.
- Why this job: Make your mark by transforming creative concepts into engaging campaigns across two brands.
- Qualifications: Experience in brand marketing and campaign management, with strong creative brief-writing skills.
The predicted salary is between 40500 - 49500 £ per year.
Are you an imaginative storyteller with a sharp strategic mindset? If you thrive on transforming abstract creative concepts into vibrant, tangible campaigns that genuinely connect with audiences, this is your opportunity to make a lasting mark. Profiles Creative is looking for a dynamic Brand Marketing Manager based in the London area to shape and elevate the narrative across two distinct brands. In this pivotal role, you will champion brand identity, harmonising creative expression with commercial purpose across both direct-to-consumer (D2C) and business-to-business (B2B) landscapes. Collaborating with cross-functional teams, you will turn creative visions into cohesive seasonal stories that resonate across global touchpoints and local markets alike.
Key Responsibilities
- Drive Brand Strategy: Steer comprehensive brand positioning and multi-channel campaign development across two brands, ensuring distinctive storytelling and seamless consistency.
- Manage the Marketing Calendar: Own the seasonal marketing roadmap, successfully aligning global product launches with targeted local activations.
- Craft Creative Briefs: Formulate inspiring briefs that provide clear strategic direction for photography, design, digital media, and PR initiatives.
- Deliver Multi-Channel Assets: Partner closely with Sales and Product teams to develop high-impact B2B collateral, including trade show assets, catalogues, line sheets, and point-of-sale materials.
- Maintain Brand Integrity: Collaborate with the Design Lead and creative teams to review creative output, safeguard brand handwriting, and ensure emotional resonance across all channels.
Required Skills & Experience
- Proven background in brand marketing or campaign management, encompassing both D2C and B2B environments.
- Demonstrated experience building and executing seasonal marketing calendars and end-to-end multi-channel campaigns.
- Exceptional brief-writing skills with the ability to translate commercial objectives into clear creative direction.
- Strong visual and aesthetic sensibility, with experience providing constructive feedback to creative teams across design, photography, and copy.
- Highly organised and cross‑functional mindset, adept at collaborating with Sales, Product, PR, and E-Commerce partners.
Nice-to-have
- Experience working across multiple consumer brands simultaneously.
- Familiarity with managing international campaign rollouts and adapting global narratives for regional markets.
- Background in producing physical retail, point-of-sale, and trade show collateral alongside digital activations.
Brand Marketing Manager employer: Profiles Creative
Join a vibrant fashion and accessories brand that champions creativity and innovation, offering a fully remote work environment for the Social Media & PR Manager role. With a competitive salary of up to £48k and a focus on professional growth, this maternity cover position allows you to lead impactful campaigns while fostering a collaborative culture that values your strategic vision and expertise. Experience the thrill of shaping brand narratives and building a loyal community in a dynamic industry, all from the comfort of your home in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Profiles Creative and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Profiles Creative are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Profiles Creative on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Profiles Creative. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Profiles Creative. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Profiles Creative:Show us that you’ve done your homework! In your application, briefly mention what you admire about Profiles Creative’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Profiles Creative
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Profiles Creative will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Profiles Creative, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
