Profiles Creative is excited to partner with a super-unique fast-growing focus and cognitive performance brand, to find a talented Brand Copywriter. This brand has a BIG PERSONALITY and they are building a new generation of DTC, Amazon, TikTok Shop, and retail products across the UK and US.
As the business rapidly scales, we need a brilliant writer to own, evolve, and define what the brand sounds like across every single touchpoint.
This isn't a factory-style content role measured by blog count; it is a high-impact creative opportunity where you will craft the overarching brand voice, drive key e-commerce messaging, and accelerate your career alongside an ambitious marketing and design team.
Up to £70k
London/Hybrid
Key Responsibilities
- Define Brand Voice: Develop, evolve, and roll out overarching tone of voice, copy guidelines, and brand messaging frameworks.
- E-Commerce & Digital Copy: Rewrite and sharpen core website messaging across the homepage, landing pages, and product detail pages (PDPs) to maximize clarity and conversion.
- Multi-Channel Engagement: Shape the tone and copy for high-performing email marketing campaigns, organic social content, and major product launches.
- Cross-Functional Collaboration: Partner closely with creative and e-commerce teams to align visual assets with clear, compelling product benefit messaging.
- Brand Consistency: Guard the brand's verbal identity, reviewing and elevating copy across all business functions to ensure a distinct, unified voice.
Required Skills & Experience
- Critical Copywriting Expertise: 4+ years of professional copywriting experience within an in-house brand team or a leading creative agency, backed by a strong portfolio.
- E-Commerce Copy Mastery: Proven track record writing for consumer-facing digital channels, DTC websites, and conversion-focused PDPs.
- Strategic Brand Thinking: Strong ability in brand strategy taking complex cognitive and wellness product details and translating them into simple, distinctive narrative frameworks.
- High Creative Standards: Exceptional attention to detail, strong conceptual thinking, and the confidence to challenge generic messaging.
- Versatility: Ability to seamlessly balance big-picture brand positioning with hands-on, day-to-day copy execution.
Nice-to-Have
- Prior experience writing for consumer goods, food & beverage, health, wellness, or lifestyle brands.
- Familiarity with messaging across multi-platform retail environments, including TikTok Shop and Amazon.
What We Offer / Why Join
- Career Progression: Step into a pivotal role with genuine creative ownership, shaping the voice of an expanding global brand from the ground up.
- Dynamic Culture: Work within a collaborative, fast-paced hybrid environment in London that values creative boldness and professional growth.
- High Visibility: See your work directly influence brand perception and customer engagement across major international markets.
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Brand Copywriter - Email / Social / Website employer: Profiles Creative
Join a vibrant fashion and accessories brand that champions creativity and innovation, offering a fully remote work environment for the Social Media & PR Manager role. With a competitive salary of up to £48k and a focus on professional growth, this maternity cover position allows you to lead impactful campaigns while fostering a collaborative culture that values your strategic vision and expertise. Experience the thrill of shaping brand narratives and building a loyal community in a dynamic industry, all from the comfort of your home in the UK.
