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- Tasks: Lead digital marketing strategies and manage CRM migration to Hubspot.
- Company: Join a top UK reseller of innovative production and content creation tech.
- Benefits: Enjoy a hybrid role with a salary up to £80,000 and excellent perks.
- Why this job: Be part of a collaborative team driving impactful digital marketing initiatives.
- Qualifications: Extensive B2B digital marketing experience and strong Hubspot CRM skills required.
- Other info: Opportunity to lead a dynamic team and influence company growth.
The predicted salary is between 48000 - 72000 £ per year.
We are seeking a dynamic, strategic, and results-driven Senior Digital Marketing & CRM Manager to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK. We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital marketing strategies that align with overall vision. CRM & social media strategy & development is a large focus for this role – managing a migration to Hubspot – so extensive experience with this platform is needed for this role. This is a hybrid role offering a basic salary of up to £80,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B Digital Marketing role from a relevant industry.
- CRM experience using Hubspot. Migration PM experience would be great!
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategize across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person - known for achieving success through teamwork and collaboration.
B2B Digital Marketing & CRM Lead employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Marketing & CRM Lead
✨Tip Number 1
Familiarise yourself with HubSpot and its features, especially if you have experience in CRM but haven't used this platform before. Consider taking a HubSpot certification course to demonstrate your commitment and knowledge during the interview process.
✨Tip Number 2
Showcase your strategic thinking by preparing examples of successful digital marketing campaigns you've led in the past. Be ready to discuss how you measured their success and what KPIs you focused on, as this will resonate well with the hiring team.
✨Tip Number 3
Network with professionals in the B2B digital marketing space, particularly those who have experience with HubSpot. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster collaboration within teams. Since this role involves managing a team, having concrete examples of how you've successfully led teams in the past will be crucial.
We think you need these skills to ace B2B Digital Marketing & CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B digital marketing and CRM, particularly with Hubspot. Use specific examples of past successes to demonstrate your strategic thinking and leadership skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, especially your experience in managing digital marketing strategies and leading teams.
Showcase Relevant Skills: Emphasise your ability to strategise across various digital marketing channels and your experience with social media strategy. Mention any relevant metrics or KPIs you've successfully managed in previous roles.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to CRM migration and how you would lead a team in a hybrid work environment. Prepare examples that showcase your communication and presentation skills.
How to prepare for a job interview at Profiles Creative
✨Showcase Your CRM Expertise
Since this role heavily focuses on CRM strategy and migration to Hubspot, be prepared to discuss your extensive experience with the platform. Highlight specific projects where you successfully implemented CRM strategies and how they contributed to business growth.
✨Demonstrate Strategic Thinking
The company is looking for a strategic thinker who can balance ambitious growth plans with quality. Prepare examples of how you've developed and executed digital marketing strategies that align with broader business goals, showcasing your ability to think long-term.
✨Prepare for Budget Discussions
As you'll be responsible for allocating budgets across various channels, be ready to discuss your experience in setting and justifying budgets. Bring examples of how you've managed budgets effectively in previous roles and the impact it had on marketing outcomes.
✨Emphasise Team Leadership Skills
This position requires managing a team of Digital & Content Executives. Share your leadership style and provide examples of how you've fostered collaboration and achieved success through teamwork. Highlight any specific achievements that demonstrate your ability to lead and motivate a team.
