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- Tasks: Lead digital marketing strategies and manage CRM migration to Hubspot.
- Company: Join a top UK reseller of production and content creation tech.
- Benefits: Enjoy a hybrid role with a salary up to ÂŁ80,000 and excellent perks.
- Why this job: Be part of an innovative team driving customer engagement and growth.
- Qualifications: Extensive B2B digital marketing experience and strong Hubspot skills required.
- Other info: Collaborate with creative teams and lead a dynamic group of marketers.
The predicted salary is between 48000 - 64000 ÂŁ per year.
This range is provided by Profiles Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Profiles Creative
We are seeking a dynamic, strategic, and results-driven Senior Digital Marketing & CRM Manager to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK.
We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital Marketing strategies that align with overall vision.
CRM & social media strategy & development is a large focus for this role – managing a migration to Hubspot – so extensive experience with this platform is needed for this role.
This is a hybrid role offering a basic salary of up to ÂŁ80,000 + excellent benefits.
The Role
- Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
- Set and lead the CRM platform strategy and migration to Hubspot.
- Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
- Work closely with Content & Creative to promote a “digital first” content strategy.
- Manage a team of Digital & Content Execs.
- Lead contract negotiations with external suppliers and agencies when needed.
- Lead the business development team, fostering a collaborative and results-oriented environment.
- Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
- Monitor and analyse key performance indicators (KPIs) to guide decision-making.
- Ensure that growth strategies align with the company’s quality and brand integrity commitment.
- Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.
The Person
- Extensive experience in a senior B2B Digital Marketing role from a relevant industry.
- CRM experience using Hubspot.Migration PM experience would be great!
- Social Media strategy and execution experience (Organic & Paid).
- Ability to strategize across all digital marketing channels.
- Ability to set and justify budgets for all channels.
- Confident creating and presenting strategic plans to C-Suite.
- A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
- Strong communication and presentation skills.
- A warm, diligent, and driven leader, a people person – known for achieving success through teamwork and collaboration.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Broadcast Media Production and Distribution, Wholesale, and Technology, Information and Media
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B2B Digital Marketing & CRM Lead employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Marketing & CRM Lead
✨Tip Number 1
Familiarise yourself with HubSpot and its features, especially if you have experience in CRM. Consider taking a short course or certification to boost your knowledge and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Network with professionals in the B2B digital marketing space, particularly those who have experience with content creation technology. Attend industry events or webinars to connect with potential colleagues and learn about current trends.
✨Tip Number 3
Prepare to discuss your previous successes in digital marketing and CRM during interviews. Have specific examples ready that showcase your ability to drive customer engagement and growth through strategic planning.
✨Tip Number 4
Research the company’s current digital marketing strategies and be ready to suggest improvements or new ideas. Showing that you understand their business and can contribute to their goals will set you apart from other candidates.
We think you need these skills to ace B2B Digital Marketing & CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B digital marketing and CRM, particularly with Hubspot. Use specific examples of past successes to demonstrate your strategic thinking and leadership skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the company's vision. Mention your experience with social media strategy and how you can contribute to their growth plans.
Showcase Relevant Skills: Emphasise your ability to manage budgets across various channels and your experience in leading teams. Highlight your strong communication and presentation skills, as these are crucial for the role.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, especially regarding CRM migration projects and digital marketing strategies. Prepare to present your ideas on how to enhance customer engagement and market presence.
How to prepare for a job interview at Profiles Creative
✨Showcase Your CRM Expertise
Since the role heavily focuses on CRM strategy and migration to Hubspot, be prepared to discuss your extensive experience with this platform. Highlight specific projects where you successfully implemented CRM strategies and how they contributed to business growth.
✨Demonstrate Strategic Thinking
This position requires a strategic mindset. Be ready to present examples of how you've developed and executed digital marketing plans that align with broader business goals. Discuss how you balance ambitious growth with maintaining quality and brand integrity.
✨Prepare for Budget Discussions
As you'll be responsible for allocating budgets across various channels, come equipped with insights on how you've set and justified budgets in previous roles. This will show your financial acumen and understanding of resource allocation in marketing.
✨Emphasise Team Leadership Skills
The role involves managing a team of Digital & Content Executives, so it's crucial to highlight your leadership style. Share examples of how you've fostered collaboration and achieved success through teamwork, showcasing your ability to motivate and guide others.
