Sales Strategy Executive in London

As the PTO scales its commercial division, we are seeking a Sales Strategy Executive to support our commercial team by owning deck creation, proposal development, and partnership storytelling through data and insights. This is an integral part of working with our sales team to bring brand briefs to life and support the sales process from concept to close. This role reports directly to our Commercial Strategy Manager.

Key Role Responsibilities

• Deck Creation & Commercial Storytelling: Build high-quality, client-ready sales decks and partnership presentations from internal briefs. Develop persuasive commercial narratives that go beyond feature-listing – connecting our proposition to client goals and market context. Turn rough ideas, bullet points, and scribbled notes into polished materials that represent the team at its very best.
• Insights, research & lead nurturing: Proactively support the sales team with data-driven outreach, surfacing the right insight, at the right time, to nudge a prospect along the pipeline. Use a range of data sources to build compelling commercial stories that make our approach feel bespoke, relevant, and timely. Identify creative “nudge” moments; news hooks, category trends, competitor moves, that give the sales team a reason to reach out with something worth saying.
• Partnership Development & Commercial Thinking: Help shape partnership concepts that increase yield beyond standard media asset packages, thinking creatively about how brands can show up in more valuable ways. Contribute ideas during briefing and proposal stages, bringing a commercial and creative perspective to every opportunity.
• AI & Operational Excellence: Use AI tools intelligently to accelerate research, drafting, formatting, and workflow, helping the team move faster without sacrificing quality. Act as the operational backbone of the sales process: organised, reliable, and always one step ahead of what’s needed next. Continuously look for ways to improve how we work, such as creating templates, processes, tools.

Who We’re Looking For

• 1-2 years in a sales support, partnerships, commercial strategy, account support, or proposal development role.
• Proven track record producing decks, pitch materials, or sponsorship proposals in a fast-moving environment.
• Experience working with data sets and turning outputs into compelling commercial stories.
• Comfortable with quick turnarounds and comfortable operating without a detailed brief.
• Outstanding storytelling and presentation-building ability.
• A creative thinker with a sharp commercial instinct.
• Strong written communication, clear, concise, and compelling across decks, emails, and proposals.
• High proficiency with AI tools and a genuine enthusiasm for using them in your daily workflow.
• Comfortable with data, be able to pull from multiple sources and translate numbers into a narrative that moves people.
• Fast, independent, and organised, you thrive with autonomy.

The opportunity to change the sport of triathlon and build something you can be really proud of. Flat working environment and a get-things-done company culture. Private health insurance through Vitality, including wellness benefits and more. 25 days holiday + Christmas break. Flexible Working Structure. Enhanced parental leave. Company share option scheme to drive ownership ability and allow financial participation in company success. Complimentary / discounted T100 event entries for employees, friends and family. Free snacks, drinks, gym classes, open water swim credits and more.

The PTO Values: The EDGE we seek

• Entrepreneur at Heart: A ‘Doer’ who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting ‘stuck in’ and making sure that great ideas come to life and deliver real change.
• Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress.
• Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully.
• Equality of voice: A team player. Able to inspire and motivate others, bringing energy, innovation, and a can-do attitude to our startup environment.

Inclusive Employer

Here at PTO we are committed to fostering a diverse and inclusive work environment. We believe that diversity of thought, background, and experience enhances creativity, innovation, and a more dynamic working environment that delivers better results. We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued. Join our team at PTO, where your unique perspectives and contributions will be celebrated, and your career can thrive in an inclusive and supportive environment. We look forward to welcoming you to our dynamic team.

The Professional Triathletes Organisation (PTO) is an entity co-owned by professional athletes, seeking to take the sport to the next level. Our mission is simple: To celebrate the sport of triathlon. We want to showcase the passion, talents, determination, struggles and achievements of the world’s ultimate athletes who compete at the highest levels of the sport to inspire all to join and grow this community we love.