Commercial Sales Manager

As the PTO scales its commercial division, we are seeking a Commercial Sales Manager to drive revenue growth for the newly launched Triathlon World Tour. This role is the engine of our commercial team, responsible for identifying, pitching, and closing high-value global partnerships that will redefine the sport. This role reports directly to our CCO.

Key Role Responsibilities

• End-to-End Sales Execution
  • Own the full sales lifecycle – from prospecting and outreach through to negotiation and deal closure
  • Drive new global partnership revenue across the Triathlon World Tour
• Partnership Development & Commercial Growth
  • Identify high-potential categories and target brands, including non-endemic partners
  • Build and close high-value, long-term global partnerships
• Strategic Storytelling & Pitching
  • Develop compelling, insight-led sales narratives that bring the PTO vision to life
  • Create high-quality, bespoke proposals tailored to each partner
  • Leverage data, market insights, and audience understanding to support pitches
• Agency & Stakeholder Collaboration
  • Work closely with agency partners to maximise regional opportunities while protecting global partnership value
  • Collaborate cross-functionally with Marketing, Events, and Athlete Relations to deliver integrated commercial solutions
  • Engage and influence senior stakeholders, including C-suite decision-makers
• Pipeline & Performance Management
  • Maintain a strong and active pipeline, with clear visibility across all opportunities
  • Use CRM systems to track activity, forecast revenue, and report on performance
  • Continuously refine approach based on performance insights and market trends

Who We’re Looking For

• 3-5+ years’ experience in sports, entertainment, or mass participation environments
• Proven ability to originate, progress, and close new business opportunities
• Relentless focus on revenue generation and delivering results
• Able to think beyond standard packages – selling tailored, solution-led partnerships
• Comfortable using data and insights to build a compelling commercial case
• Understanding of sponsorship dynamics and partnership structures
• Confident engaging and negotiating with senior stakeholders
• Strong network or ability to quickly build one
• Thrives in a fast-paced, scaling environment
• Willing to roll up sleeves and contribute beyond defined scope
• Clear, confident communicator across written, verbal, and presentation formats
• Able to translate vision into compelling, commercially viable narratives

The opportunity to change the sport of triathlon and build something you can be really proud of. Flat working environment and a get-things-done company culture. Private health insurance through Vitality, including wellness benefits and more. 25 days holiday + Christmas break. Flexible Working Structure. Enhanced parental leave. Company share option scheme to drive ownership ability and allow financial participation in company success. Complimentary / discounted T100 event entries for employees, friends and family. Free snacks, drinks, gym classes, open water swim credits and more.

Inclusive Employer

Here at PTO we are committed to fostering a diverse and inclusive work environment. We believe that diversity of thought, background, and experience enhances creativity, innovation, and a more dynamic working environment that delivers better results. We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued.