EMEA Regional Strategic Marketing Manager in Manchester

Overview

Reports to: Global Head of Strategic Marketing & Customer Experience

Location: Manchester Site based - EMEA Travel requirements

About Us

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet. As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we're creating a legacy that goes beyond business—one that's changing the world for the better.

Summary

The Regional Strategic Marketing Manager, EMEA is a member of the Strategic Marketing team and is a direct report of the Global Director Strategic Marketing and Customer Experience. This role works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. This role is a key partner for regional sales, providing clarity in where to play, how to play, and execution to support short term and long-term revenue generation. The role has ownership of downstream marketing and GTM in a deeply technical, construction technology setting. This role requires a deep understanding of products, market dynamics, customer behaviour, and competitor activity.

Key Accountabilities

• Strategic Insights, Planning & Execution

• Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behaviour trends, etc.
• Partner with sales leadership to define where to focus efforts across verticals and channels.
• Build deep understanding of key verticals in the region, with depth across value chain analysis, VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks.

• Partner with Global Offering management to define detailed GTM plans for existing and new product introductions.
• Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize them to develop product positioning, messaging, and training materials for the regional organization.
• Detail out account access and conversion strategies with sales.
• Define GTM marketing activities, including sales enablement and training, ABM campaign structures, digital marketing, etc.

• Support the creation of detailed marketing mix execution strategies via direct involvement with the regional Marketing Communications team. This includes driving:

• Regional brand identity and messaging.
• Regional Digital marketing and presence.
• Regional Collateral.
• Events and promotions.
• Lead management as required.

Key Skills And Competencies

• Structured problem-solving capabilities.
• Ability to simplify complexity, and sense-make with limited available data.
• Strong understanding of systems and market.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze data and derive actionable insights.
• Strong leadership and team collaboration abilities.
• Nice to have: Familiarity with CRM and marketing automation tools (e.g., Salesforce).

Key Performance Indicators (KPIs)

• Successful product launches.
• Market share across key verticals.
• Relative market share to competition.
• ROI on overall marketing spend.
• Brand awareness in areas of focus.

To Thrive In This Role, You Should Bring

• Engineering background combined with experience / education in Marketing, Strategy, Product management, or Business Administration. MBA (General Management / Strategy / Marketing) is a plus.
• Substantial work experience in Strategic Analysis, Go to Market, and systems selling.
• Product marketing experience, including development and execution of integrated multi-discipline marketing communications programs is a plus.
• Experience within a B2B industrial technology company is essential; HVAC / Construction technology experience is a plus.
• Strong analytical skills and experience with reporting and data analysis.
• A strong collaborative mindset, with a focus on enabling key partners across the organization.
• Proficiency in marketing automation systems and concepts.
• Experience with CRM systems and tracking of leads from assigning to converting.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Proficiency in Microsoft Office Suite.
• Project Management skillsets are baseline expectation for the role.

Soft Skills

• A self-starter attitude with the ability to work independently.
• Creative problem-solving skills and the ability to manage conflicts within various organizational structures.
• The capability to simplify complex problems, conduct root cause analysis, and provide clear, well-thought-out recommendations.
• Team-oriented leadership skills with a proactive approach.
• An ability to communicate openly and authentically in all situations.

Why Armstrong Fluid Technology?

By joining us, you'll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You'll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow's solutions today.

PLEASE NOTE WE DO NOT PROVIDE SPONSORSHIPS