Fan Revenue & Growth Manager in Leeds

Squash is entering the most transformative period in its history. With the sport confirmed for the LA28 Olympic Games and a compelling case building for Brisbane 2032, the PSA Group (comprised of the Professional Squash Association (PSA), Squash Media & Marketing and Squash United Foundation) has a once-in-a-generation opportunity to convert mainstream attention into sustained audience and commercial revenue growth.

At the centre of that opportunity sits the full fan revenue ecosystem — SQUASHTV and Squash Player Magazine subscriptions, event ticketing and hospitality, merchandise, WSO memberships and certifications, Rally28 donations, digital memberships, and emerging direct-to-consumer revenue streams — and the challenge of transforming social media engagement, content consumption, and live event attendance into measurable, recurring commercial value.

We are looking for a Fan Revenue & Growth Manager who can own the complete fan monetisation journey: from the moment someone first encounters the PSA (or the other brands of the PSA Group) on social media, through to identity capture, enrichment and engagement, to paying subscriber, repeat purchaser, and long-term advocate. This is not a traditional marketing role. It sits at the intersection of content strategy, digital marketing, CRM and data activation, and commercial revenue generation.

Critically, this role is the bridge between content and commerce. You will be the person who connects what happens across the established omni‑channel media ecosystem of the PSA Group (e.g. social, web, app, TV), to what happens on SQUASHTV’s subscriber dashboard, the ticketing platform, the merchandise store and other fan revenue generating activities.

The PSA Group has recently deployed Data Talks as its Customer Data Platform (CDP) and implemented Single Sign‑On (SSO) across all PSA Group websites, creating a genuine Single Fan View for the first time. The infrastructure is in place. This role exists to activate it — turning data capability into revenue.

To support the organisation’s ambition to grow its digital platforms, audiences and revenues, the PSA Group has appointed Two Circles, a renowned international digital sports marketing agency, to provide data, marketing and strategic support, and deliver media rights strategy and distribution services.

• Fan Revenue Strategy & Funnel Ownership: Own the full fan monetisation funnel — from awareness to identity capture to data enrichment to engagement to conversion to long‑term value — ensuring every touchpoint is commercially optimised and aligned with the PSA Group’s integrated content‑to‑commerce pipeline.
• Data Talks Activation & the Single Fan View: Act as the primary business owner of the Data Talks CDP. Configure and maintain audience segmentation, automated workflows, attribution models, and performance dashboards.
• Acquisition, Conversion & Retention: Own commercial KPIs for SQUASHTV subscriptions, including subscriber acquisition, trial‑to‑paid conversion, engagement, upgrades, and renewal performance.
• Team Leadership & Cross‑Functional Collaboration: Lead and develop a team of direct reports to optimise the fan funnel, maximise the value of Data Talks, grow the known squash fanbase and monetise the fan journey.

• Highly experienced in a digital marketing, growth marketing, fan revenue, or audience development role — with demonstrable experience spanning both content/social media and commercial/CRM functions.
• Hands‑on experience with a Customer Data Platform (CDP) or marketing automation system (Data Talks, Salesforce Marketing Cloud, HubSpot, Braze, or equivalent).
• Proven track record of managing social media as a measurable acquisition channel with attributable downstream commercial outcomes.
• Strong analytical capability: comfortable building reports, interpreting funnel data, running A/B tests, and making data‑driven decisions.
• Excellent written and verbal communication skills, capable of crafting clear, engaging messaging for fans, sponsors, and internal stakeholders alike.
• Experience in sport, media, entertainment, or a subscription/OTT business.
• Experience with subscription business models: trial design, onboarding optimisation, churn reduction, pricing strategy, and lifetime value analysis.
• Understanding of global sports media trends, app store optimisation, and emerging technologies.

• Bilingual in content and commerce: Equally comfortable discussing creative storytelling and conversion economics.
• Commercial confidence: Comfortable talking about revenue, pricing, churn, and sponsor value without seeing it as being at odds with editorial quality.
• Builder’s mindset: This is not a role for someone who wants to maintain an existing machine. It is a role for someone who wants to build one.
• Stakeholder fluency: Ability to work effectively across internal teams and with external partners.
• Leadership and team development: Proven ability to lead, motivate, and develop a small team to deliver beyond its apparent capacity.
• Passion for sport: Genuine enthusiasm for sport and an instinct for what makes fans care is essential.

• A defining moment in the sport’s history: You will play a central role in building squash’s commercial audience as it makes its Olympic debut at LA28.
• Ownership and impact: In a lean team, your work outsizes influence.
• Modern data infrastructure already in place: You won’t be fighting to get basic data.
• Global scope: The PSA Squash Tour operates across the world.
• A sport on the rise: Squash’s Olympic inclusion has catalysed global investment, media attention, and commercial interest.