At a Glance
- Tasks: Lead the PGA National Golf Academy, delivering exceptional golfing experiences and managing operations.
- Company: The Belfry Hotel & Resort, an award-winning destination with a vibrant culture.
- Benefits: Competitive salary, wellness support, career development, and generous discounts.
- Other info: Exciting growth opportunities in a supportive, values-driven community.
- Why this job: Join a dynamic team at a premier golf destination and shape the future of golf excellence.
- Qualifications: Fully qualified PGA Professional with leadership and commercial experience.
The predicted salary is between 29250 - 35750 £ per year.
The Belfry Hotel & Resort is an award-winning destination with 450+ luxurious rooms and suites, a selection of vibrant restaurants and bars, versatile event and meeting spaces and a relaxing leisure club and spa. Our three exceptional golf courses – including the legendary Brabazon – are celebrated around the world. The resort has undergone a major expansion and renovation with an investment of over £80 million, marking an exciting chapter in our history.
The Driving Range at the PGA National Golf Academy England is a cutting-edge golf destination where technology and passion for the game come together. Featuring a 35-bay Toptracer range and five high-tech studios equipped with the latest club-fitting and coaching technology, it delivers a truly world-class experience for golfers of all abilities. Our team plays a crucial role in bringing this experience to life, supporting everything from ball collection and customer service to professional golf coaching and precision club fitting.
The on-target earning potential for this role is £57,000.00, compromising of a base salary of £30,725.98 plus a qualified estimate of £15,000.00 to £24,000.00 teaching and fitting commission and £2000 service charge per annum.
Are you an ambitious PGA Professional with a passion for delivering exceptional golfing experiences, developing high-performing teams, and growing a successful golf business? We are looking for an inspiring Head Professional to lead our PGA National Golf Academy and play a pivotal role in supporting our vision of becoming the UK’s leading quality golf and leisure destination. Reporting to the Director of Golf, you will take full responsibility for the performance, growth, and day-to-day operation of the Golf Academy, ensuring outstanding service standards, commercial success, and an exceptional experience for members, guests, and visitors.
Key responsibilities will include:
- Leading all Golf Academy operations, including coaching, custom fitting, retail, driving range, equipment hire, club repairs, and corporate golf activities.
- Managing academy income and expenditure, driving revenue growth, and delivering agreed sales and profit targets.
- Reviewing academy performance, identifying opportunities for improvement, and implementing commercial strategies to maximise profitability.
- Supporting membership and corporate golf sales through referrals, relationship building, and proactive upselling.
- Assisting in the development and implementation of golf business plans, marketing initiatives, and growth strategies.
- Leading, coaching, and developing a talented team within the Academy, Retail, and Teaching functions.
- Creating a high-performance culture focused on customer service excellence, engagement, and continuous improvement.
- Ensuring compliance with all company policies, procedures, health and safety requirements, and industry regulations.
- Managing retail stock, purchasing controls, and loss prevention measures.
- Supporting the organisation and delivery of club competitions, tournaments, corporate golf days, and special events.
- Maintaining strong relationships with members and guests, ensuring every interaction enhances the reputation of the resort.
- Promoting the resort within the local community and wider golf industry, identifying opportunities to grow participation and increase visibility.
- Monitoring market trends and competitor activity to ensure the Academy remains at the forefront of the industry.
This is a fantastic opportunity for an experienced golf professional to combine their passion for golf with strong commercial and leadership skills in a world-class resort environment.
About You
To be successful in this role, you’ll be a motivated and customer-focused PGA Professional with a proven track record of driving commercial performance while delivering exceptional guest experiences. You’ll ideally have:
- Fully qualified PGA Professional status.
- Previous experience leading or managing a golf academy, retail operation, or golf facility.
- Strong commercial awareness with experience managing budgets, sales targets, and business performance.
- Excellent coaching and custom fitting knowledge.
- Experience in golf retail, merchandising, and stock control.
- Proven people leadership skills, with the ability to train, motivate, and develop high-performing teams.
- Outstanding communication and relationship-building skills.
- A passion for delivering exceptional customer service and creating memorable golfing experiences.
- Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
- Good understanding of golf competition management, golf operations, and tee sheet utilisation.
- Up-to-date knowledge of the Rules of Golf and industry best practice.
- A proactive, positive, and professional approach, acting as a role model for colleagues and guests alike.
If you’re ready to take the next step in your PGA career and make a significant impact within one of the UK’s premier golf destinations, we’d love to hear from you.
Benefits
We invest in our people through hands-on coaching, mentoring, and a wide range of in-house training, supported by our online learning hub, The Belfry Campus. Apprenticeships across multiple roles offer nationally recognised qualifications, while our LEAD development programme supports career progression from entry level to senior leadership. We proudly promote from within wherever possible, with clear development pathways to help you reach your full potential.
Your wellbeing matters. In partnership with The Burnt Chef Project, we offer mental health support and funded counselling, alongside life assurance, 24/7 GP access, health cash plans, and menopause support. Wagestream helps you manage your earnings and savings, while our Cycle2Work scheme and discounted gym memberships encourage a healthy lifestyle.
We recognise and reward our teams through the Belfry Awards, long service recognition, loyalty rewards, and additional holidays. Enjoy generous discounts across the resort for you, friends, and family, plus everyday savings through Perkbox. Free onsite parking and complimentary meals during shifts are also provided.
Set within 550 acres, we are proud holders of Earthcheck, Green Tourism, and GEO certifications. Our ESG led approach drives meaningful community impact and charitable fundraising, alongside our commitment to environmental stewardship.
Our Belfry Beliefs – Make a Difference, Own Our Actions, Better Together, and Deliver Every Day – guide how we work, support one another, and succeed together.
Head Professional in Sutton Coldfield employer: Professional Golfers' Association Ltd
The Professional Golfers' Association Ltd is an exceptional employer, offering a unique opportunity to develop your skills in a prestigious environment at the Belfry hotel and resort. With a strong focus on hands-on learning and professional growth, you will be part of a dynamic team that supports major events while enjoying a collaborative work culture that values innovation and excellence in coaching and event management.
Contact Details:
Professional Golfers' Association Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Professional in Sutton Coldfield
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Professional Golfers' Association Ltd. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Professional Golfers' Association Ltd. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Head Professional in Sutton Coldfield
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Professional Golfers' Association Ltd aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Professional Golfers' Association Ltd
✨Highlight Your Passion for Sports
When chatting with Professional Golfers' Association Ltd, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
