At a Glance
- Tasks: Create and manage engaging social media content while building a vibrant community.
- Company: Join Salon System, a leading brand in the professional beauty industry.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to collaborate across teams and projects.
- Why this job: Be at the forefront of beauty marketing and make a real impact on brand visibility.
- Qualifications: Experience in social media, digital marketing, and strong communication skills.
The predicted salary is between 33075 - 40425 £ per year.
The Brand Communications Manager is a strategic and hands-on marketing and communications role supporting Salon System, a leading professional beauty brand.
Reporting to the Sales & Marketing Manager, the role is responsible for growing brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support.
The role combines strategy and creativity with strong execution, requiring someone who can translate the Salon System brand into compelling communications and visual assets across both consumer-facing and trade channels.
Main Purpose
The Communications Manager is responsible for developing and delivering Salon System’s social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives.
A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts, ensuring all communications remain consistent with Salon System’s brand guidelines and visual language.
Key Responsibilities
- Develop and execute social media and communications strategies aligned with brand and commercial objectives.
- Manage social media channels including Instagram, Facebook, TikTok, YouTube and emerging platforms.
- Lead the creation of engaging content, including video, influencer and community-led assets.
- Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
- Oversee social media budgets, campaign performance tracking and ROI reporting.
- Coordinate brand activations, pop-up events, wholesaler content days and sponsorship opportunities.
- Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
- Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
- Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect Salon System’s established visual language.
- Support new product launches through the development of compelling sell-in and customer-facing communications.
- Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.
Skills & Experience
- Strong background in social media, communications, digital marketing and/or brand management.
- Experience developing and executing strategic social media and community engagement plans.
- Knowledge of paid social, influencer marketing, content creation and analytics.
- High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
- Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
- Excellent written and verbal communication, presentation, stakeholder management and project management skills.
- Excellent event organisation and experiential marketing capabilities.
- Commercial awareness, with experience managing budgets and measuring campaign performance.
- Creative mindset with strong storytelling and brand-building capabilities.
- Previous experience within the professional beauty, cosmetics or wider beauty industry would be highly advantageous.
Attributes
- Strategic, proactive and innovative.
- Highly organised and collaborative.
- Passionate about social media, content and community engagement.
- Strong visual and creative judgement.
- Results-driven, with strong ownership and accountability.
- Able to balance creative thinking with strong execution and commercial focus.
- Comfortable working across multiple projects and stakeholders in a fast-paced brand environment.
Working Arrangements
This is a full-time, on-site role. However, variations to the working arrangements may be considered for candidates with the right level of experience, subject to the requirements of the role and the operational needs of the business.
Brand Communications Manager, Social Media & Community in Renfrew employer: Professional Beauty Systems
Professional Beauty Systems is an exceptional employer, offering a dynamic work environment in Renfrew, Scotland, where innovation and efficiency are at the forefront of our operations. We prioritise employee growth through continuous training and development opportunities, fostering a collaborative culture that values each team member's contributions. Join us to be part of a high-performing team dedicated to excellence in warehouse management and operational success.
Contact Details:
Professional Beauty Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Communications Manager, Social Media & Community in Renfrew
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Professional Beauty Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Professional Beauty Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Professional Beauty Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Professional Beauty Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Communications Manager, Social Media & Community in Renfrew
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Professional Beauty Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Professional Beauty Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Professional Beauty Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Professional Beauty Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Professional Beauty Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Professional Beauty Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
