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- Tasks: Lead marketing campaigns for high-profile aesthetic medicine events and awards.
- Company: Established event organiser with a respected portfolio in beauty and aesthetics.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies in a fast-paced, creative role.
- Qualifications: 2-3+ years of marketing experience, strong digital skills, and excellent communication.
- Other info: Join a growing team and make a real difference in the industry.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a wellâestablished event organiser, publisher and content provider with a respected portfolio across the beauty, spa, hair and aesthetic medicine sectors in the UK, France, Ireland, India, the Middle East, South Africa and Spain. Based in Wimbledon Village, South West London, we deliver marketâleading exhibitions, awards and commercial opportunities that connect brands with professional audiences across our sectors.
We are looking for an experienced and commercially minded Senior Marketing Executive to manage and deliver the marketing campaigns for our flagship aesthetic medicine exhibition, awards and associated commercial opportunities. This is a handsâon role responsible for planning, executing and optimising multiâchannel marketing campaigns that drive visitor registrations, awards entries, exhibitor visibility and audience growth. You will play a key role throughout the full event lifecycle, from campaign launch through to onsite delivery and postâevent reâengagement. Working closely with sales, content and operations teams, you will ensure marketing activity supports commercial objectives while delivering an excellent experience for visitors, exhibitors and industry partners.
Key Responsibilities
- Exhibition & awards marketing
- Own and implement the endâtoâend marketing plan for the aesthetic medicine exhibition, awards and related commercial campaigns.
- Drive visitor registrations, delegate conversions and audience growth through targeted, dataâled campaigns.
- Support exhibitor, sponsor and awards sales through aligned marketing activity and promotional campaigns.
- Work closely with the sales team to ensure campaign schedules support stand sales, sponsorship launches and awards deadlines.
- Digital & performance marketing
- Coâdevelop and deliver a digital marketing strategy across email, paid media, social, web and content marketing.
- Manage paid advertising campaigns with clear KPIs including CPA, CPR, CPV and conversion rates.
- Grow and segment the Aesthetic Medicine database to improve engagement and campaign performance.
- Monitor, analyse and report on campaign performance, using insight to optimise future activity.
- Content & website management
- Manage and update the event website, ensuring exhibitor listings, speaker programmes, awards information and commercial opportunities are accurate and timely.
- Produce digital and print marketing materials, including copywriting, briefing designers and liaising with printers.
- Create and schedule preâevent, live event and postâevent content to support marketing and sales objectives.
- Liaise with exhibitors, sponsors, speakers, judges and key industry figures to maximise promotional opportunities and campaign reach.
- Encourage crossâpromotion and content collaboration to amplify marketing activity.
- Support the onsite visitor marketing experience, including signage, printed materials, schedules and registration communications.
- Capture and coordinate onsite content (photography, video, testimonials) for use in postâevent marketing and future campaigns.
- Evaluate event performance postâshow, including visitor metrics, engagement data and campaign ROI.
About You
You will have 2â3+ years' marketing experience, ideally within exhibitions, conferences, awards or live B2B events. You are a creative yet analytical marketer who enjoys working in a fastâpaced, deadlineâdriven environment. You are commercially aware, confident managing multiple campaigns simultaneously, and comfortable working towards immovable event deadlines. You bring a proactive, handsâon approach and enjoy being closely involved in live event delivery.
You will have:
- Strong digital marketing experience, including email, paid media and content marketing.
- An analytical mindset with the ability to interpret performance data and optimise campaigns.
- Excellent copywriting and communication skills.
- Experience working with large databases and CRM systems.
- A collaborative approach and the confidence to work with internal teams and external stakeholders.
Nice to have:
- Experience marketing B2B exhibitions, conferences or awards.
- Familiarity with the aesthetic, medical, beauty or healthcare sectors.
- Experience working on visitor acquisition and ticketing campaigns.
This is an exciting opportunity to take ownership of highâprofile industry events within a growing, respected business. You'll have the chance to shape campaigns that directly impact commercial performance while working on leading exhibitions and awards within the aesthetic medicine sector.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Events Services
Senior Marketing Executive in London employer: Professional Beauty Group
Contact Detail:
Professional Beauty Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Marketing Executive in London
â¨Tip Number 1
Network like a pro! Attend industry events, connect with professionals on LinkedIn, and donât be shy about reaching out to people in your desired field. Building relationships can open doors that a CV just can't.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, projects, and achievements. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its events. Be ready to discuss how your experience aligns with their goals, especially in the aesthetic medicine sector. Tailor your answers to show you understand their market.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre genuinely interested in joining our team and contributing to our exciting events.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in managing marketing campaigns, especially in B2B events or exhibitions. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing campaigns and how they relate to our aesthetic medicine exhibition. Be genuine and let your personality shine through!
Showcase Your Digital Skills: Since digital marketing is key for this position, make sure to highlight your experience with email, paid media, and content marketing. We love data-driven marketers, so mention any KPIs you've achieved in previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates about the process. We canât wait to hear from you!
How to prepare for a job interview at Professional Beauty Group
â¨Know Your Audience
Before the interview, research the companyâs portfolio and understand their target audience. Familiarise yourself with their events and publications in the beauty and aesthetic medicine sectors. This will help you tailor your responses and show that youâre genuinely interested in their work.
â¨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, executing, and optimising these campaigns, especially if they relate to B2B events or exhibitions. Use metrics to demonstrate your impact, such as visitor registrations or engagement rates.
â¨Be Data-Driven
Since the role requires an analytical mindset, be ready to discuss how you use data to inform your marketing strategies. Bring examples of how you've monitored campaign performance and made adjustments based on insights. This will show that you can drive results through informed decision-making.
â¨Collaborate and Communicate
Emphasise your collaborative approach by discussing how you've worked with sales, content, and operations teams in previous roles. Share examples of how effective communication has led to successful outcomes. This will demonstrate that you can thrive in a team-oriented environment, which is crucial for this position.