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- Tasks: Drive digital growth through SEO, content strategy, and paid media campaigns.
- Company: Join ProductLife Group, a leader in life sciences consulting and outsourcing solutions.
- Benefits: Enjoy flexible work options, a collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team leveraging AI to shape the future of digital marketing.
- Qualifications: 5+ years in digital marketing with expertise in SEO, paid media, and automation tools.
- Other info: Work closely with a global team and report directly to the Director of Digital Marketing.
The predicted salary is between 36000 - 60000 £ per year.
At ProductLife Group (PLG), we support life sciences companies in achieving faster and smarter compliance through consulting and outsourcing solutions. As we continue to grow, we are looking for a strategic and data-driven Digital Growth Marketing Manager to join our global marketing team. This role is pivotal in driving digital performance, optimizing content and campaigns, and leveraging AI and automation to accelerate growth across all digital channels.
Responsibilities
- Website & Conversion Optimization
- Manage website updates, UX, and navigation to improve engagement and lead generation.
- Track and analyze site performance, bounce rates, and conversion metrics.
- Optimize landing pages and lead-gen mechanics for better funnel performance.
- Own and execute the SEO roadmap, including AI-optimized content strategies.
- Improve rankings for strategic keywords across top markets (France, Italy, Denmark, UK, USA).
- Drive the development of content hubs (blogs, resource centers, etc.) to support organic growth.
- Lead paid media efforts across Google, Meta, and LinkedIn.
- Scale prospecting and retargeting campaigns in collaboration with the Campaigns & Leads Manager.
- Continuously test and refine messaging and targeting through A/B testing.
- Support Account-Based Marketing (ABM) campaigns with technical expertise.
- Leverage tools like HubSpot, LinkedIn Sales Navigator, and marketing automation platforms.
- Deep understanding of how AI-driven search (e.g., Google’s AI Overviews/SGE) is reshaping SEO strategies.
- Ability to adapt content structure, keyword strategy, and metadata to align with AI-generated search results and featured snippets.
- Experience optimizing for visibility in AI snapshots and other emerging SERP formats.
- Skilled in using GenAI tools (e.g., ChatGPT, Jasper, Gemini) to accelerate content production, ideation, and testing.
- Develop dashboards and insights to guide decision-making and resource allocation.
- Monitor KPIs such as SEO rankings, inbound leads, funnel leakage, and engagement metrics.
- Reports directly to the Director – Branding, PR & Digital Marketing.
- Collaborates closely with Brand Design Specialists, PR & Corporate Communications, Website and Design Officers, and other digital marketing experts.
Experience
- 5+ years of experience in digital marketing, SEO, paid media, and marketing automation.
- Proven track record in building effective multi-channel marketing strategies from ideation to execution, across all funnel stages.
- Deep understanding of growth loops, models, and funnels.
- Expertise in marketing automation, emailing, and tools like LinkedIn Sales Navigator.
- Hands-on experience with website management, SEO/SEA, social ads, HubSpot, and WordPress.
- Mastery of performance reporting and implementation of tracking solutions (e.g., Google Tag Manager, Google Analytics).
- Strong working knowledge of Generative AI tools (e.g., ChatGPT, Jasper, Gemini) applied to content strategy, SEO, and campaign creation.
- Excellent communication skills (verbal and written), strong analytical skills, and effective team management.
- Comfortable presenting to audiences, leading cross-functional projects, and collaborating within teams.
- Strategic mindset with the ability to align digital marketing efforts with broader business goals.
- Experience managing multi-country campaigns and adapting messaging or SEO strategies for local languages and market contexts.
- Proficient in defining and monitoring KPIs across media channels.
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Digital Growth Marketing Manager - VAF330 employer: ProductLife Group
Contact Detail:
ProductLife Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Marketing Manager - VAF330
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around AI and SEO. Understanding how AI-driven search is reshaping strategies will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your experience with multi-channel marketing strategies by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you optimised these campaigns for different markets.
✨Tip Number 3
Brush up on your analytical skills and be prepared to discuss how you've used data to drive decisions in past roles. Highlight any dashboards or performance reports you've created that led to significant improvements.
✨Tip Number 4
Network with professionals in the life sciences sector and digital marketing fields. Engaging with industry peers can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Digital Growth Marketing Manager - VAF330
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, SEO, and paid media. Use specific examples that demonstrate your success in these areas, particularly any achievements related to website management and conversion optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your strategic mindset aligns with ProductLife Group's goals. Mention your familiarity with AI tools and how you can leverage them to enhance their digital performance.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Discuss any experience you have with performance reporting and monitoring KPIs, as this is crucial for the role.
Highlight Team Collaboration: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Share instances where you successfully led projects or worked with others to achieve common goals.
How to prepare for a job interview at ProductLife Group
✨Showcase Your Data-Driven Mindset
As a Digital Growth Marketing Manager, it's crucial to demonstrate your ability to analyse data and derive actionable insights. Be prepared to discuss specific metrics you've tracked in previous roles, such as conversion rates or SEO rankings, and how you used that data to optimise campaigns.
✨Highlight Your SEO Expertise
Given the emphasis on SEO in this role, make sure to share your experience with AI-optimised content strategies and how you've improved keyword rankings in past positions. Discuss any tools you've used, like Google Analytics or HubSpot, to support your SEO efforts.
✨Discuss Your Experience with Marketing Automation
Talk about your hands-on experience with marketing automation platforms and how you've leveraged them for Account-Based Marketing (ABM) campaigns. Be ready to provide examples of successful campaigns you've managed and the impact they had on lead generation.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. For instance, you might be asked how you would approach optimising a poorly performing landing page or how to adapt a campaign for different markets. Think through your responses ahead of time.