At a Glance
- Tasks: Drive sponsorship sales for exclusive VIP events and build valuable client relationships.
- Company: Join The Alliance, a leader in digital communities and networking opportunities.
- Benefits: Enjoy 34 days holiday, private medical insurance, and flexible working hours.
- Other info: Embrace a culture of inclusivity and personal development with generous learning budgets.
- Why this job: Make an impact by connecting top-tier brands with senior audiences in unique settings.
- Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1‑2‑1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact. You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re‑engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and ready to level up.
- You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
- Experience with Asana or project management tools a plus (desirable).
Location
This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary
Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+.
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental Insurance.
- Life Insurance (4 x salary).
- Flexible hours policy allows you to structure your work for when you're most productive.
- Perks‑at‑work discounts.
- Extensive tech gear kit.
- On‑demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
- Personal L&D budget (£500 annually in year 1, scaling year on year up to £3,000+).
- 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
Sponsorship Sales Executive (Strategic Engagement & Partnerships) employer: Product Marketing Alliance
The Alliance is an exceptional employer, offering a vibrant work culture that champions innovation and collaboration. With a strong focus on employee growth, we provide extensive learning and development opportunities, flexible working arrangements, and a comprehensive benefits package that includes enhanced holiday, private medical insurance, and wellbeing initiatives. Join us in our London office or work remotely across the UK, and be part of a team that values inclusivity and meaningful connections while driving impactful business results.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Sales Executive (Strategic Engagement & Partnerships)
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential clients and partners. Remember, it’s all about building those relationships that can lead to sponsorship opportunities.
✨Tip Number 2
Be proactive in your outreach. Don’t wait for opportunities to come to you; reach out to potential sponsors directly. Craft personalised messages that highlight how your events can provide them with value and ROI.
✨Tip Number 3
Stay on top of market trends. Keep an eye on what’s happening in the B2B event space and use that knowledge to identify new sponsorship opportunities. Share these insights with your team to help shape future events.
✨Tip Number 4
Don’t forget to leverage our website! Apply through our platform to showcase your skills and experience. It’s a great way to get noticed and land that dream role with us at The Alliance.
We think you need these skills to ace Sponsorship Sales Executive (Strategic Engagement & Partnerships)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our dynamic team and driving sales in the sponsorship space.
Tailor Your Experience:Make sure to highlight your relevant experience in event or sponsorship sales. We’re looking for a proven track record, so don’t be shy about showcasing your successes and how they relate to what we do at The Alliance.
Be Authentic:We value unique backgrounds and perspectives, so be yourself in your application! Share your story and what makes you a great fit for our culture and mission. Authenticity goes a long way with us.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Audience
Before the interview, research The Alliance and its community. Understand their values, recent events, and the types of sponsorships they offer. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Sales Skills
Prepare to discuss your previous experience in event or sponsorship sales. Have specific examples ready that demonstrate how you've successfully closed deals and built long-term relationships with clients. Use metrics to highlight your achievements!
✨Be Ready to Discuss Trends
Stay updated on B2B event trends and be prepared to share insights during your interview. Discuss how these trends could impact The Alliance's sponsorship strategies and how you can contribute to staying ahead of the curve.
✨Ask Thoughtful Questions
Prepare a few insightful questions to ask at the end of your interview. This could include inquiries about their upcoming events, how they measure the success of sponsorships, or what challenges they foresee in the industry. It shows your engagement and strategic thinking.
