Sponsorship Sales Executive (C-Suite Engagement Programs)

Sponsorship Sales Executive (C-Suite Engagement Programs)

Full-Time 32000 - 38000 £ / year (est.) No working from home possible
Product Marketing Alliance

At a Glance

  • Tasks: Drive sponsorship sales for exclusive VIP events and build valuable client relationships.
  • Company: Join The Alliance, a leader in digital communities and networking opportunities.
  • Benefits: Enjoy 34 days holiday, private health insurance, flexible hours, and a personal development budget.
  • Other info: Flexible remote work options and a commitment to inclusivity and personal growth.
  • Why this job: Make an impact by connecting top-tier brands with senior audiences in unique settings.
  • Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.

The predicted salary is between 32000 - 38000 £ per year.

The Company

When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1‑2‑1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

The Role

We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact. You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.

Key Responsibilities

  • Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
  • New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
  • Client Outreach & Relationship Building: Re‑engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.
  • Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
  • Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
  • Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
  • Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
  • Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
  • Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

Requirements

If the below sounds like you, we’d love to hear from you:

  • Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
  • You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
  • You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
  • Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
  • Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
  • You want ownership in your role from the beginning and ready to level up.
  • You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
  • Experience with Asana or project management tools a plus (desirable).

Location

This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary

Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+.

Core Benefits

  • Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
  • Private Medical & Dental Insurance.
  • Life Insurance (4 x salary).
  • Flexible hours policy allows you to structure your work for when you're most productive.
  • Perks‑at‑work discounts.
  • Extensive tech gear kit.
  • On‑demand therapy, coaching & mental fitness via Oliva.
  • Heavily subsidised gym membership via Gympass.
  • Cycle to work & Workplace Nursery schemes.
  • Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
  • Personal L&D budget (£500 annually in year 1, scaling year on year up to £3,000+).
  • 1 paid day per quarter for either L&D or Volunteer activities.

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

Sponsorship Sales Executive (C-Suite Engagement Programs) employer: Product Marketing Alliance

The Alliance is an exceptional employer, offering a vibrant work culture that prioritises flexibility and employee well-being. With generous benefits such as enhanced holiday allowances, private medical insurance, and a personal learning budget, employees are empowered to grow both personally and professionally. Located in London, or available for remote work across the UK, The Alliance fosters an inclusive environment where diverse perspectives are valued, making it an ideal place for those seeking meaningful and rewarding careers.

Product Marketing Alliance

Contact Details:

Product Marketing Alliance Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sponsorship Sales Executive (C-Suite Engagement Programs)

Tip Number 1

Network like a pro! Attend industry events, webinars, and meetups to connect with potential clients and other professionals. The more people you know, the easier it is to find sponsorship opportunities.

Tip Number 2

Be proactive in your outreach. Don’t wait for opportunities to come to you; reach out to potential sponsors directly. Craft personalised messages that highlight how your events can help them achieve their goals.

Tip Number 3

Showcase your success stories! When pitching to new clients, share case studies or testimonials from previous sponsors. This builds credibility and demonstrates the value of partnering with us.

Tip Number 4

Keep an eye on market trends. Stay updated on what’s happening in the B2B event space so you can identify new opportunities and tailor your pitches accordingly. Knowledge is power!

We think you need these skills to ace Sponsorship Sales Executive (C-Suite Engagement Programs)

Event Sponsorship Sales
B2B Sales
Client Relationship Management
New Business Development
Consultative Sales Approach
Market Insight
Pipeline Management

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the Sponsorship Sales Executive role. Highlight your experience in event or sponsorship sales, especially within B2B, and show us how you can drive revenue growth.

Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Include specific examples of how you've exceeded targets or built strong client relationships in previous roles. Numbers speak volumes!

Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a great fit for our dynamic team. Share your passion for connecting with clients and driving business growth.

Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any updates regarding your application status.

How to prepare for a job interview at Product Marketing Alliance

Know Your Audience

Before the interview, research the company and its key players. Understand their values, recent events, and the specific challenges they face in the B2B sponsorship landscape. This will help you tailor your responses and demonstrate that you're genuinely interested in contributing to their success.

Showcase Your Sales Skills

Prepare to discuss your previous sales experiences, especially those related to event or sponsorship sales. Use specific examples to illustrate how you've successfully identified opportunities, built relationships, and closed deals. Highlight your consultative sales approach and how it aligns with their needs.

Be Ready to Discuss Trends

Stay updated on the latest trends in B2B events and sponsorships. Be prepared to share insights on what’s working in the industry and how you can leverage these trends to create value for the company. This shows that you’re proactive and knowledgeable about the market.

Ask Thoughtful Questions

At the end of the interview, have a few insightful questions ready to ask. Inquire about their current sponsorship strategies, how they measure success, or what challenges they foresee in the upcoming year. This not only shows your interest but also helps you gauge if the role is the right fit for you.