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For Companies At a Glance
- Tasks: Generate and nurture leads for our sponsorship sales team through research and outreach.
- Company: Join a dynamic team at The Alliance, focused on innovation and inclusivity.
- Benefits: Enjoy 34 days holiday, private medical, flexible hours, and personal development budget.
- Why this job: Kickstart your career in sales and B2B engagement with real impact opportunities.
- Qualifications: Previous sales experience and strong communication skills are a plus.
- Other info: Hybrid or remote work options available, with excellent growth potential.
The predicted salary is between 25500 - 28000 £ per year.
About the Role
We’re looking for a Sales Development Representative (SDR) to support our sponsorship sales team by generating, qualifying, and nurturing leads across both our digital and event sponsorship portfolios. You’ll play a critical role in fueling our growth engine — researching markets, identifying prospects, and engaging decision-makers to set high‑quality meetings for our senior sales team. This is a fantastic entry point for someone passionate about sales, events, and B2B engagement who’s ready to develop a rewarding career in sponsorship and partnerships.
Key Responsibilities
- Lead Generation: Research and identify high‑potential companies and decision‑makers using LinkedIn, CRM data, and sales intelligence tools.
- Outbound Prospecting: Conduct high‑volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.
Requirements
- Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
- Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
- Self‑motivated, resilient, and driven to exceed targets in a fast‑paced environment.
- Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
- Being able to time‑manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
- A collaborative attitude — success at The Alliance is a team sport.
Location
This role is either Hybrid in our London office or fully remote in the UK.
Compensation
Base Salary £25,500 - 28,000 *range depending on experience (OTE £35,000).
Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental.
- Life Insurance: 4 × salary.
- Flexible hours policy allows you to structure your work for when you’re most productive.
- Extensive tech gear kit.
- On-demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1, scaling up to £1,980+).
- Personal L&D budget (£500 annually in year 1, scaling up to £3,000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done – and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you. We are The Alliance – in more ways than one.
Sponsorship Sales Development Representative employer: Product Marketing Alliance
Contact Detail:
Product Marketing Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research their values, recent projects, and industry trends. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! Whether it's a call or a meeting, being able to confidently articulate your value and how you can contribute to the team is key. Role-play with a friend or use mirror practice to boost your confidence.
✨Tip Number 3
Network like a pro! Use LinkedIn to connect with current employees and engage with their content. This not only helps you learn more about the company culture but also puts you on their radar before you even apply.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking chats, send a quick thank-you note. It shows your appreciation and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace Sponsorship Sales Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the role of a Sales Development Representative. Highlight any previous sales or lead generation experience, and don’t forget to mention your familiarity with CRM systems like HubSpot!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for sales and events, and explain why you’re excited about the opportunity at StudySmarter. Be sure to connect your past experiences to the responsibilities outlined in the job description.
Show Off Your Communication Skills: Since this role involves engaging with senior stakeholders, make sure your written application showcases your excellent communication skills. Keep it clear, concise, and professional, while still letting your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Market
Before the interview, dive deep into the SaaS and martech industries. Familiarise yourself with current trends and key players. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can contribute to their sponsorship sales team.
✨Master Your Outreach Techniques
Since the role involves high-volume outreach, practice your email and call scripts beforehand. Be ready to discuss your approach to engaging decision-makers and how you would qualify leads. Demonstrating confidence in your communication skills will set you apart.
✨Showcase Your CRM Savvy
Familiarity with CRM systems like HubSpot is crucial. Be prepared to discuss your experience with these tools and how you’ve used them to manage leads and track interactions. If you have examples of how you’ve improved processes or maintained accurate records, share those!
✨Emphasise Team Collaboration
This role is all about teamwork, so highlight any past experiences where you collaborated with others to achieve a common goal. Discuss how you can work closely with senior executives and marketing to refine outreach strategies, showing that you’re a team player who values collaboration.
