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For Companies At a Glance
- Tasks: Generate and nurture leads for our sponsorship sales team through research and outreach.
- Company: Join the leading digital community at Product Marketing Alliance.
- Benefits: Enjoy 34 days of holiday, private medical, flexible hours, and a personal L&D budget.
- Why this job: Kickstart your career in sales and partnerships with a dynamic and supportive team.
- Qualifications: Previous sales experience is a plus; strong communication skills are essential.
- Other info: Hybrid or remote work options available, with a focus on inclusivity and growth.
The predicted salary is between 22500 - 28000 ÂŁ per year.
Join to apply for the Sponsorship Sales Development Representative role at Product Marketing Alliance.
The Company
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product‑led growth, AI, customer success, CMOs—you name it, we’re home to thriving communities for them all. We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
About The Role
We’re looking for a Sales Development Representative (SDR) to support our sponsorship sales team by generating, qualifying, and nurturing leads across both our digital and event sponsorship portfolios. You’ll play a critical role in fueling our growth engine—researching markets, identifying prospects, and engaging decision‑makers to set high‑quality meetings for our senior sales team. This is a fantastic entry point for someone passionate about sales, events, and B2B engagement who’s ready to develop a rewarding career in sponsorship and partnerships.
Key Responsibilities
- Lead Generation: Research and identify high‑potential companies and decision‑makers using LinkedIn, CRM data, and sales intelligence tools.
- Outbound Prospecting: Conduct high‑volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.
Requirements
- Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
- Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
- Self‑motivated, resilient, and driven to exceed targets in a fast‑paced environment.
- Comfortable using CRM systems (e.g., HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
- Being able to time‑manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
- A collaborative attitude — success at The Alliance is a team sport.
Location
This role is either Hybrid in our London office or fully remote in the UK.
Compensation
Base Salary ÂŁ25,500 - 28,000 (range depending on experience) and OTE ÂŁ35,000.
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental.
- Life Insurance (4 Ă— salary).
- Flexible hours policy allowing you to structure your work for when you're most productive.
- Extensive tech gear kit.
Wellbeing Benefits
- On‑demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 – scaling year on year up to £1,980+).
- Learning & Development: Personal L&D budget (£500 annually in year 1 – scaling year on year up to £3,000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done – and we promise to continue striving for inclusivity every day. We’re constantly looking for diverse talent. If you’re worried you don’t quite hit all the requirements we’ve listed, we encourage you to still apply – unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow.
We are The Alliance – in more ways than one.
Job Details
- Seniority level: Entry level.
- Employment type: Full‑time.
- Job function: Sales and Business Development.
- Industries: Education.
Sponsorship Sales Development Representative employer: Product Marketing Alliance
Contact Detail:
Product Marketing Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research Product Marketing Alliance, their values, and their community. This will help you tailor your conversations and show genuine interest when you connect with decision-makers.
✨Tip Number 2
Leverage LinkedIn like a pro! Use it to find and engage with potential leads. Send personalised messages that highlight how you can add value to their business—this will set you apart from the crowd.
✨Tip Number 3
Practice your pitch! Whether it's over the phone or in person, being confident and clear about what you offer is key. Role-play with a friend or use our resources to refine your approach before reaching out.
✨Tip Number 4
Don’t forget to follow up! After your initial outreach, send a friendly reminder if you haven’t heard back. Persistence shows your enthusiasm and commitment, which can make all the difference in landing that meeting.
We think you need these skills to ace Sponsorship Sales Development Representative
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sponsorship Sales Development Representative role. Highlight any relevant experience in sales, lead generation, or B2B engagement that aligns with what we’re looking for.
Show Off Your Communication Skills: Since excellent written and verbal communication is key for this role, don’t hold back! Use clear, concise language in your application and demonstrate your ability to engage effectively with stakeholders.
Research is Key: Before applying, do a bit of homework on our company and the industry. Mentioning specific trends or insights in your application can show us you’re genuinely interested and ready to hit the ground running.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands and helps us keep track of all applicants efficiently!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand their digital communities and how they connect industry leaders. This will help you tailor your responses and show genuine interest in the role.
✨Master the Art of Lead Generation
Brush up on your lead generation techniques. Familiarise yourself with tools like LinkedIn Sales Navigator and HubSpot. Be ready to discuss how you would identify high-potential companies and engage decision-makers effectively.
✨Showcase Your Communication Skills
Since this role involves engaging senior stakeholders, practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully communicated in past roles, especially in sales or outreach contexts.
✨Be a Team Player
Highlight your collaborative attitude during the interview. Share experiences where you worked closely with others to achieve goals. The Alliance values teamwork, so demonstrating your ability to partner with colleagues will set you apart.
