At a Glance
- Tasks: Engage with VPs and Directors to drive sales for global events.
- Company: Join a leading community-focused company in tech, marketing, and finance events.
- Benefits: Enjoy flexible hours, enhanced holidays, and a personal L&D budget.
- Why this job: Be part of a dynamic team driving impactful events and making meaningful connections.
- Qualifications: 1+ year in B2B sales; confident, adaptable, and a team player.
- Other info: Hybrid role in London or fully remote; uncapped commission potential.
The predicted salary is between 25000 - 27000 £ per year.
When it comes to communities, The Alliance is leading the way. Product marketing, sales enablement, product-led, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.
Our pioneering team delivers market-dominating events across the tech, marketing and finance industry. They bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections. They attract speakers, attendees and sponsors from the world's largest companies and exciting start-ups.
We’re seeking a dynamic sales professional to join our team and drive the growth of our global portfolio of events and conferences. In this role, you’ll have the opportunity to engage with VPs and Directors from leading organisations. You’ll own global events covering London, Las Vegas, San Francisco, New York & more.
Your role will revolve around:
- Engaging who matter: Speak with VPs and Directors of leading organisations to drive pass sales for our global events, boasting clients like PayPal, Meta, and Spotify.
- Market Mastery: Develop an expert understanding of our products, industry, and market landscape to optimise deal size and effectiveness.
- Pipeline Development: Initiate and nurture a robust sales pipeline from scratch across our event portfolios, taking ownership from lead qualification to deal closure.
- Account Ownership: Take charge of your pipeline, from lead qualification to deal closure, exceeding established targets and revenue goals within new and existing accounts.
- Commercial Opportunity Identification: Identify and pursue new commercial prospects, including large team deals.
Previous Experience:
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business (12 months + experience in B2B sales environment is desirable).
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confident, articulate, and willing to learn and grow within the role.
- Proven ability to drive the sales process from plan to close.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, incorporate new products, and changes, or bounce back from subpar results.
- Confidence to collaborate with product stakeholders.
- Team player - success doesn’t happen in a vacuum, we need everyone in the org to be rallied around the same goals and help each other out to achieve them.
- Aptitude for technology (previous experience using Salesforce & Outreach is a bonus).
Location: This role is Hybrid in our London office or fully remote in the UK.
Compensation: Base Salary £25,000 - 27,000 *range depending on experience.
Commissions:
- Year 1 OTE £40,000 *uncapped.
- Year 2 OTE £70,000 *uncapped.
Core Benefits:
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental.
- Life Insurance: (4 x salary).
- Flexible hours policy allows you to structure your work for when you’re most productive.
- Extensive tech gear kit.
- On-demand paid therapy, coaching & mental fitness via Oliva.
- Discounted wellness classes & gym memberships.
- Cycle to work & Workplace Nursery schemes.
- Corporate Discounts via Perksatwork.
- Monthly Flexible Allowance via the thanksBen platform.
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion - We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.
Sales Associate - Conferences and Events employer: Product Marketing Alliance
Contact Detail:
Product Marketing Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Associate - Conferences and Events
✨Tip Number 1
Familiarise yourself with the latest trends in the tech, marketing, and finance industries. This knowledge will not only help you engage effectively with VPs and Directors but also demonstrate your commitment to understanding the market landscape.
✨Tip Number 2
Network actively within relevant communities and events. Building relationships with industry professionals can provide valuable insights and potential leads, making it easier for you to develop a robust sales pipeline.
✨Tip Number 3
Showcase your adaptability by being open to experimenting with different sales tactics. Highlighting your willingness to learn and adjust strategies based on market feedback can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've exceeded targets and closed deals, as this will demonstrate your capability and confidence in driving sales.
We think you need these skills to ace Sales Associate - Conferences and Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, especially any roles where you've engaged with senior executives. Use specific metrics to demonstrate how you've exceeded sales targets.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of the events industry and how your skills align with the responsibilities outlined in the job description.
Showcase Your Sales Achievements: Include specific examples of past sales successes, particularly those that involved pipeline development and account ownership. This will help illustrate your ability to drive results in a similar role.
Research the Company: Familiarise yourself with Product Marketing Alliance and their events. Understanding their target audience and recent events will allow you to speak knowledgeably about how you can contribute to their success.
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Audience
Before the interview, research the companies and individuals you might be speaking with. Understand their roles, challenges, and how your skills can help them achieve their goals. This will allow you to tailor your responses and demonstrate your genuine interest in their needs.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your ability to drive sales and exceed targets. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Demonstrate Market Knowledge
Familiarise yourself with the latest trends in the tech, marketing, and finance industries. Be ready to discuss how these trends could affect the events and conferences you'll be selling. This shows that you're proactive and knowledgeable about the market landscape.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the company's future events, their target audience, or how they measure success. This not only shows your enthusiasm but also helps you assess if the role aligns with your career goals.