At a Glance
- Tasks: Join our marketing team to create engaging campaigns and connect with industry leaders.
- Company: The Alliance, a leader in digital communities and networking opportunities.
- Benefits: Competitive salary, 34 days holiday, private medical insurance, and flexible working hours.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Gain hands-on experience in multi-channel marketing and make impactful connections.
- Qualifications: Passion for data-driven marketing and strong copywriting skills.
The predicted salary is between 26500 - 30000 £ per year.
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
The Role
Join our dynamic marketing team and step into the world of integrated, multi-channel marketing. Our innovative marketing team supports the company’s growth across diverse product lines, from global events and accredited courses to membership plans and industry-shaping reports. As part of this team, you’ll help drive success across our entire ecosystem, connecting top industry minds, sharing the latest trends, and building meaningful connections.
In this role, you will:
- Become an Expert in your Audience: learn and develop to manage a specific product portfolio, gaining experience across various product types, including events, education, sponsored products, and community initiatives.
- Assist in Full-Funnel Campaigns: Help plan and execute marketing campaigns from start to finish, with hands‑on involvement in each step—from building data lists to tracking conversions.
- Multi-Channel Marketing: Assist in developing multi‑channel marketing efforts, gaining experience in email, social media, partnerships, and affiliate programs to drive engagement, registrations, and revenue.
- Create Engaging Content: Write clear, on‑brand copy for emails, social posts, and partnerships, helping to manage campaign assets that align with the goals of each product type.
- Track and Report Performance: Monitor campaign performance metrics, support data collection, and share insights with the team to help inform future strategies and improvements.
- Collaborate and Learn Across Teams: Work with content, community, product, and sales teams to gain a broad understanding of our marketing efforts and assist in building cohesive campaigns that drive results.
Requirements
- You want ownership in your role from the beginning and are ready to level up.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results.
- You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.
- You take pride in crafting effective and engaging copy whatever the platform.
- You are naturally self‑directed, operate at a high cadence, and get stuff done.
- You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
- You are an extraordinary teammate always willing to jump in and offer support and say 'yes' to taking on new things.
- Experience with Asana or project management tools is a plus (desirable).
- Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable).
Compensation
Compensation: £26,500 - £30,000 Base salary depending on previous experience. Bonus: Performance Bonus up to 10% yearly.
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical Insurance.
- Life Insurance: (4 x salary).
- Flexible hours policy allows you to structure your work for when you're most productive.
- Extensive tech gear kit.
Wellbeing Benefits
- On-demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Wellness Hub.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
Learning & Development
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3,000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.
Marketing Coordinator employer: Product Marketing Alliance
At Product Marketing Alliance, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Our Junior B2B Sales Associates benefit from comprehensive training and mentorship, ensuring ample opportunities for personal and professional growth while engaging with leading tech companies. With competitive salaries, generous benefits, and a focus on employee well-being, we create an environment where you can thrive and make a meaningful impact.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Product Marketing Alliance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Product Marketing Alliance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Product Marketing Alliance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Product Marketing Alliance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Product Marketing Alliance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Product Marketing Alliance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Product Marketing Alliance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Product Marketing Alliance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Product Marketing Alliance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Product Marketing Alliance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
