At a Glance
- Tasks: Drive sponsorship sales for exclusive VIP events and build valuable client relationships.
- Company: Join The Alliance, a leader in digital communities and networking opportunities.
- Benefits: Competitive salary, enhanced holiday, and flexible remote work options.
- Other info: Opportunity for ownership and career growth in a collaborative team.
- Why this job: Make impactful connections while driving business growth in a dynamic environment.
- Qualifications: Proven event or sponsorship sales experience with strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1‑2‑1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re‑engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and ready to level up.
- You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
- Experience with Asana or project management tools a plus (desirable).
Location
This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary
Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+.
Core Benefits
Enhanced paid holiday: 34 days including UK.
Sponsorship Sales Executive (Strategic Engagement & Partnerships) in London employer: Product Marketing Alliance
The Alliance is an exceptional employer, offering a vibrant work culture that thrives on innovation and collaboration. With a focus on employee growth, we provide ample opportunities for professional development and the chance to engage with industry leaders through exclusive events. Our hybrid working model allows for flexibility, ensuring a healthy work-life balance while being part of a dynamic team dedicated to driving meaningful connections and business success.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Sales Executive (Strategic Engagement & Partnerships) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for sponsorship sales!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about B2B trends, engage with posts from companies you admire, and don’t hesitate to reach out to decision-makers directly. A personalised message can go a long way!
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal meeting, being able to articulate your value proposition clearly is key. Role-play with friends or colleagues to refine your approach.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Tailor your application to highlight your experience in event sales and your knack for building relationships.
We think you need these skills to ace Sponsorship Sales Executive (Strategic Engagement & Partnerships) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and making an impact in sponsorship sales.
Tailor Your CV:Make sure your CV is tailored to highlight your experience in event or sponsorship sales. We love seeing how your skills align with what we’re looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Audience
Before the interview, research The Alliance and its target audience. Understand their VIP events and the types of brands they work with. This will help you tailor your responses and demonstrate that you're genuinely interested in their mission.
✨Showcase Your Sales Skills
Prepare to discuss your previous experience in event or sponsorship sales. Have specific examples ready that highlight your success in securing deals and building relationships. Use metrics to quantify your achievements, as numbers speak volumes in sales.
✨Be Proactive and Strategic
During the interview, emphasise your proactive approach to identifying new business opportunities. Share your strategies for nurturing long-term client relationships and how you stay ahead of market trends. This shows that you’re not just a salesperson but a strategic partner.
✨Ask Insightful Questions
Prepare thoughtful questions about The Alliance's current sponsorship strategies and future goals. This not only shows your interest but also gives you insight into how you can contribute to their success. It’s a great way to engage with the interviewers and leave a lasting impression.
