At a Glance
- Tasks: Drive sponsorship sales for exclusive VIP events and build long-term client relationships.
- Company: Join The Alliance, a leader in digital communities and networking opportunities.
- Benefits: Competitive salary, 34 days holiday, hybrid or remote work options.
- Other info: Dynamic role with ownership and excellent career advancement potential.
- Why this job: Make impactful connections with industry leaders while driving business growth.
- Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1‑2‑1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re‑engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and ready to level up.
- You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
- Experience with Asana or project management tools a plus (desirable).
Location
This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary
Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+.
Core Benefits
Enhanced paid holiday: 34 days including UK.
Sponsorship Sales Executive (C-Suite Engagement Programs) in London employer: Product Marketing Alliance
The Alliance is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With a focus on employee growth, we provide ample opportunities for professional development and the chance to engage with industry leaders through exclusive events. Our hybrid working model allows for flexibility, ensuring a healthy work-life balance while being part of a dynamic team dedicated to driving meaningful connections and business growth.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Sales Executive (C-Suite Engagement Programs) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential clients and other professionals. The more people you know, the better your chances of landing that sponsorship deal.
✨Tip Number 2
Be proactive in your outreach. Don’t wait for opportunities to come to you; reach out to potential sponsors directly. Tailor your pitch to show how your event can meet their specific needs and objectives.
✨Tip Number 3
Follow up consistently. After your initial contact, make sure to check in regularly. A simple email or call can keep you top of mind and show your commitment to building a relationship.
✨Tip Number 4
Utilise our website for job applications! It’s a great way to stay updated on new opportunities and connect with us directly. Plus, we love seeing candidates who are genuinely interested in our community.
We think you need these skills to ace Sponsorship Sales Executive (C-Suite Engagement Programs) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and contributing to our mission of connecting industry leaders.
Tailor Your CV:Make sure your CV is tailored to the Sponsorship Sales Executive role. Highlight your relevant experience in event or sponsorship sales, and don’t forget to showcase any successful client relationships you've built. We love seeing how you can bring value to us!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to explain how your skills align with our needs and share specific examples of your achievements in sales. Keep it engaging and to the point!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our community!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Audience
Before the interview, research The Alliance and its VIP events. Understand their target audience and the types of brands they work with. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experience where you've successfully closed sponsorship deals or developed client relationships. Use metrics to demonstrate your success, as numbers speak volumes in sales roles.
✨Be Ready to Discuss Trends
Stay updated on the latest B2B event trends and be prepared to discuss how these could impact The Alliance's offerings. Showing that you can think strategically about market insights will impress the interviewers.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future plans, the challenges they face in sponsorship sales, and how the role contributes to their overall strategy. This shows your enthusiasm and helps you gauge if the company is the right fit for you.
