At a Glance
- Tasks: Drive sponsorship sales for exclusive events and build lasting client relationships.
- Company: Join a leading digital community with 70,000+ professionals and ambitious growth.
- Benefits: Competitive salary, enhanced holiday, remote work options, and career progression.
- Other info: Dynamic role with ownership and fast progression opportunities.
- Why this job: Shape the future of our platform while making impactful connections in B2B.
- Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
When it comes to digital communities, The Alliance is leading the way. With 70,000+ professionals across our communities and a constant stream of events, memberships, and learning products, we help individuals and teams grow faster in their careers. We’re ambitious, we move quickly, and we’re still early in the journey — which means real ownership, fast progression, and the opportunity to shape how our platform evolves.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact. You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long‑term commercial relationships that span across our community portfolio.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite‑only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re‑engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and ready to level up.
- You expertly balance and prioritise your daily to‑do's, as well as your short‑term and long‑term planning.
- Experience with Asana or project management tools a plus (desirable).
Location
This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary
Base Salary range £32K - £38K (*Based on previous experience) - OTE £70K+
Core Benefits
Enhanced paid holiday: 34 days including UK
Sponsorship Sales Executive in London employer: Product Marketing Alliance
Contact Detail:
Product Marketing Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for sponsorship sales!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights on B2B trends, engage with industry leaders, and post about your successes in sales. This will help you stand out and attract the right opportunities.
✨Tip Number 3
Prepare for interviews by researching the company and its community. Understand their values and how you can contribute to their growth. Tailor your pitch to highlight how your skills align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our ambitious team.
We think you need these skills to ace Sponsorship Sales Executive in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and contributing to our vibrant community.
Tailor Your CV: Make sure your CV is tailored to the Sponsorship Sales Executive role. Highlight your relevant experience in event or sponsorship sales, and don’t forget to showcase any impressive achievements that demonstrate your ability to exceed targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to explain how your skills align with our needs and share specific examples of how you've successfully built client relationships in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our journey!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Audience
Before the interview, research The Alliance and its communities. Understand their values, mission, and the specific needs of B2B brands looking for sponsorship opportunities. This knowledge will help you tailor your responses and demonstrate that you're genuinely interested in contributing to their success.
✨Showcase Your Sales Skills
Prepare to discuss your previous experience in event or sponsorship sales. Have specific examples ready that highlight your ability to close deals, build relationships, and exceed targets. Use metrics to quantify your achievements, as numbers speak volumes in sales roles.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in B2B events and sponsorships. Be prepared to share insights on how these trends can impact The Alliance's offerings. This shows that you’re proactive and can contribute to the company’s growth strategy.
✨Ask Thoughtful Questions
At the end of the interview, ask insightful questions about the role, team dynamics, and future projects. This not only demonstrates your interest but also gives you a chance to assess if the company culture aligns with your career goals.