At a Glance
- Tasks: Drive sales for exclusive B2B events and create valuable connections.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: Enjoy flexible working, generous holiday, and a personal development budget.
- Other info: Dynamic team culture focused on inclusivity and growth.
- Why this job: Make an impact by connecting top-tier brands with senior audiences.
- Qualifications: Proven sales experience and a passion for building relationships.
The predicted salary is between 32000 - 38000 £ per year.
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- You have a deep understanding of prospecting and developing strong relationships with enterprise customers.
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and are ready to level up.
- You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning.
- Experience with Asana or project management tools a plus (desirable).
Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad). Salary: Base Salary range £32K - £38K (*Based on previous experience) - OTE £70K+
Benefits
- Time off & flexibility: 34 days’ paid holiday including UK Bank holidays and a day off on your birthday. Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best.
- Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in.
- WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget.
- A well-stocked office: snacks, drinks and fresh fruit available in our London office.
- Health & wellbeing: Private Medical and Dental Insurance with Bupa. Life Insurance: cover worth 4x your annual salary. On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill. Wellness perks: discounts on gym memberships, fitness and wellness classes. Cycle to Work & Workplace Nursery schemes.
- Perks at Work: access to a wide range of corporate discounts. Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you.
- Learning & development: A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year). Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about. Unlimited access to our internal Academy: including courses, learning resources and professional certifications.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.
Bespoke B2B Events Sales Executive in London employer: Product Marketing Alliance
At Product Marketing Alliance, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Our Junior B2B Sales Associates benefit from comprehensive training and mentorship, ensuring ample opportunities for personal and professional growth while engaging with leading tech companies. With competitive salaries, generous benefits, and a focus on employee well-being, we create an environment where you can thrive and make a meaningful impact.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Bespoke B2B Events Sales Executive in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Bespoke B2B Events Sales Executive at Product Marketing Alliance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Product Marketing Alliance. Tailor your message to explain why you’re drawn to them and how you can contribute as a Bespoke B2B Events Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Bespoke B2B Events Sales Executive in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Product Marketing Alliance:When writing your cover letter, make sure to tailor your message specifically for Product Marketing Alliance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Product Marketing Alliance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Product Marketing Alliance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Product Marketing Alliance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
