At a Glance
- Tasks: Drive B2B partnerships and create bespoke sponsorship solutions for leading brands.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: 34 days holiday, flexible hours, remote work options, and a personal L&D budget.
- Other info: Inclusive workplace committed to diverse backgrounds and continuous learning.
- Why this job: Make an impact by connecting industry leaders and driving growth through strategic partnerships.
- Qualifications: Experience in B2B sponsorship sales and strong relationship-building skills required.
The predicted salary is between 29700 - 36300 £ per year.
The Company
When it comes to digital communities, The Alliance is leading the way.
Across our flagship community portfolios, we are home to world leading networks for Chief Customer Officers, Customer Success Managers, and customer led growth leaders.
The Company
When it comes to digital communities, The Alliance is leading the way.
Across our flagship community portfolios, we are home to world leading networks for Chief Customer Officers, Customer Success Managers, and customer led growth leaders.
We connect industry leaders and innovators through unparalleled networking opportunities and renowned brand experiences, including VIP dinners, exclusive breakfasts, and bespoke 1 to 1 meeting packages.
Join our dynamic team to drive complex commercial partnerships and fuel our next phase of growth.
As a
Senior Sponsorship and Partnerships Executive , you will play a pivotal role in securing and scaling high-value commercial partnerships with leading B2B brands. This role centers heavily on managing, nurturing, and strategically extracting deep value from a focused portfolio of major accounts , alongside acquiring new strategic logos.
Rather than chasing transactional ad sales, you will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through consultative, content led sponsorship packages such as custom research reports, multi-channel webinars, and strategic content syndication tailored to our professional leadership ecosystems.
You will work closely with cross-functional product, content, and event teams to ensure seamless delivery and execution of every campaign.
The Role
Key Responsibilities
- Portfolio Stewardship and
- Value
Extraction: Own and strategically manage an established, high-value account portfolio.
Deepen relationships to maximize account lifetime value, retention, and multi-product expansion.
- Strategic Growth and Acquisition: Balance portfolio farming with targeted hunting, bringing net-new enterprise logos into our community ecosystems.
- Consultative
- Sponsorship
Sales: Move beyond rate cards and simple media buys.
Design bespoke, content led sponsorship solutions that align directly with a partner go-to-market and demand generation goals.
- Portfolio
Upselling: Confidently navigate large accounts with complex deal structures, spotting cross-sell and upsell opportunities across our diverse media, event, and community portfolio.
- Peer-to-Peer Executive Engagement: Speak credibly and strategically with senior marketing, product, and leadership professionals within Saa S, Mar Tech, and digital ecosystems.
- Revenue Performance and Forecasting: Consistently hit and exceed ambitious revenue targets with pipeline rigor, accurate forecasting, and a results-driven mindset.
- What we are looking for Requirements
- Proven track record in sponsorship sales, ideally within B2B media, events, or community led businesses, not just ad sales or programmatic.
- Comfortable owning and growing large accounts with six-figure deal sizes, with the commercial instinct to spot upsell and cross-sell opportunities across a portfolio of products.
- Equally strong at hunting new business as they are at deepening existing relationships, this role needs someone who can do both, not just one or the other.
- Able to sell consultative, content led sponsorship packages including webinars, research reports, and content syndication rather than relying on rate cards or simple media buys.
- Adaptable and commercially curious, someone who keeps pace with shifting market conditions, learns new verticals quickly, and can speak credibly to senior marketing and product leaders.
- Experience with Asana or project management tools is desirable.
Benefits
- Time off & flexibility
- 34 days’ paid holiday including UK Bank holidays and a day off on your birthday.
- Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best.
- Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in.
- WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget.
- A well-stocked office: snacks, drinks and fresh fruit available in our London office.
- Health & wellbeing
- Private Medical and Dental Insurance with Bupa.
- Life Insurance: cover worth 4x your annual salary.
- On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill.
- Wellness perks: discounts on gym memberships, fitness and wellness classes.
- Cycle to Work & Workplace Nursery schemes.
- Perks at Work: access to a wide range of corporate discounts.
- Monthly flexible benefits allowance through Thanks Ben (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you.
- Learning & development
- A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year).
- Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
- Unlimited access to our internal Academy: including courses, learning resources and professional certifications.
- Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute.
We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
Encouraging diverse backgrounds and unique perspectives, applications are welcomed regardless of whether every listed requirement is fully met.
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B2B Sponsorship & Partnerships Executive employer: Product Marketing Alliance
At Product Marketing Alliance, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Our Junior B2B Sales Associates benefit from comprehensive training and mentorship, ensuring ample opportunities for personal and professional growth while engaging with leading tech companies. With competitive salaries, generous benefits, and a focus on employee well-being, we create an environment where you can thrive and make a meaningful impact.
Contact Details:
Product Marketing Alliance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Sponsorship & Partnerships Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like B2B Sponsorship & Partnerships Executive at Product Marketing Alliance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Product Marketing Alliance. Tailor your message to explain why you’re drawn to them and how you can contribute as a B2B Sponsorship & Partnerships Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace B2B Sponsorship & Partnerships Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Product Marketing Alliance:When writing your cover letter, make sure to tailor your message specifically for Product Marketing Alliance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Product Marketing Alliance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Product Marketing Alliance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Product Marketing Alliance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Product Marketing Alliance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
