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- Tasks: Lead growth strategies for top-grossing social casino mobile games and drive player engagement.
- Company: Join Product Madness, part of Aristocrat, a leader in the gaming industry.
- Benefits: Be part of a global team with career growth opportunities and an inclusive culture.
- Why this job: Make a real impact in the gaming world while fostering creativity and innovation.
- Qualifications: 10+ years in marketing, preferably in mobile gaming, with strong leadership skills.
- Other info: Work remotely or from our global offices; no visa sponsorship available.
The predicted salary is between 80000 - 120000 ÂŁ per year.
We are looking for an exceptional VP of Growth to lead and grow our market-leading portfolio of top-grossing social casino mobile games. This is a pivotal role at Product Madness, an Aristocrat company, reporting directly to the Head of Product Madness, with responsibility for developing and driving our marketing, player engagement and creative strategies.
The ideal candidate will bring industry expertise and extensive experience growing consumer products through performance and full funnel marketing. They will also have proven talent for developing brands that outperform the competition. They will be a strategic leader with commercial acumen, operational excellence, and the ability to encourage creativity, innovation, and accountability.
What You’ll Do
- Performance marketing - Supercharge our growth strategy to drive user acquisition and re‑engagement via an optimal channel mix. Constantly test and optimise the apps campaign mix to improve performance and drive accretive user acquisition.
- Upper funnel marketing - Design and lead the execution of our upper funnel marketing strategy to complement our performance channel and drive organic traffic into our games.
- Product marketing - Partner with our product organisation to coordinate and drive product‑aligned marketing campaigns as well as player engagement activities from cross‑promotion to social media and email.
- Player Services - Lead our player services team, to provide top‑notch support to our players, in particular, our most‑valuable players through dedicated player management.
- Brand and Creative - Provide strategic direction to the brand and artistic teams ensuring excellence in execution and consistency in voice. Translate business and growth priorities into a unified narrative that resonates with customers and scales effectively.
- Partner marketing - In conjunction with our Head of Partnership, drive partner marketing to create opportunities to grow our organic traffic and improve our overall marketing performance.
- Enterprise Collaboration - Operate effectively within a large corporate environment, navigating a matrix structure and building trusted partnerships with central team members and peers across the Aristocrat group. Leverage influence and diplomacy to drive alignment and decision‑making.
- Organizational Development - Build, mentor, and inspire high‑performing marketing, player engagement and creative teams. Drive a culture of accountability, ownership, and continuous improvement across all levels of the organization.
What We Need From You
- 10+ years in marketing with experience in mobile gaming or similar, with at least 5 in senior leadership supervising a large marketing department and budget.
- Industry Knowledge - Good understanding of mobile free‑to‑play games dynamics, competitive landscape, and emerging market trends.
- Growth Expertise - Strong financial acumen and track record of delivering user and revenue growth. Deep understanding of the marketing ecosystem to shape long‑term marketing strategies in a changing environment.
- Leadership Capabilities - Experience leading a complete growth org encompassing the full gamut of marketing, player engagement, brand and creative functions. Demonstrated ability to build and lead cross‑regional high‑performing teams.
- Enterprise Mindset - Skilled at operating in a global matrix structure. Comfortable engaging with central functions (e.g., marketing, tech, analytics) and influencing decisions across geographies and cultures.
- Learning Orientation - Curious, adaptable, resilient, and entrepreneurial. Proven track record to drive innovation and inspire teams through times of change and transformation.
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world‑class team who creates top‑grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
Travel Expectations: None
Additional Information: At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
VP of Growth employer: Product Madness ??
Contact Detail:
Product Madness ?? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A personal connection can often get your foot in the door faster than any application.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in growth marketing. This will help you stand out and demonstrate your value.
✨Tip Number 3
Prepare for interviews by researching the company’s games and marketing strategies. Tailor your answers to show how your experience aligns with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace VP of Growth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP of Growth role. Highlight your experience in performance marketing and how you've driven user acquisition in the mobile gaming space. We want to see how you can bring your unique flair to our team!
Showcase Your Leadership Skills: Since this role involves leading a large marketing department, don’t forget to emphasise your leadership experience. Share examples of how you've built and inspired high-performing teams. We love seeing candidates who can motivate others and drive accountability!
Demonstrate Your Industry Knowledge: We’re looking for someone with a solid understanding of mobile free-to-play games and market trends. Use your application to showcase your insights into the competitive landscape and how you've adapted strategies in response. This will show us you're the right fit for our growth ambitions!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Product Madness ??
✨Know Your Numbers
As a VP of Growth, you'll need to demonstrate your understanding of performance metrics. Brush up on key performance indicators (KPIs) relevant to user acquisition and revenue growth. Be ready to discuss specific campaigns you've led and the results they achieved.
✨Showcase Your Leadership Style
This role requires strong leadership capabilities. Prepare examples that highlight how you've built and mentored high-performing teams. Discuss your approach to fostering creativity and accountability within your teams, as well as how you navigate a matrix structure.
✨Understand the Market Landscape
Familiarise yourself with the mobile gaming industry, especially trends in free-to-play games. Be prepared to discuss how you've adapted marketing strategies in response to market changes and how you plan to keep Product Madness ahead of the competition.
✨Align with Company Values
Product Madness values a 'People First' culture. Research their mission and values, and think about how your personal values align with theirs. Be ready to share how you would contribute to fostering an inclusive and innovative workplace.