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- Tasks: Lead marketing strategies for top-grossing social casino mobile games and drive player engagement.
- Company: Join Product Madness, part of Aristocrat, a global leader in gaming.
- Benefits: Inclusive culture, career growth opportunities, and a chance to work with a world-class team.
- Other info: Remote work options available; must be authorised to work in the job location.
- Why this job: Make a real impact in the gaming industry while fostering creativity and innovation.
- Qualifications: 10+ years in marketing, with strong leadership and growth expertise in mobile gaming.
The predicted salary is between 80000 - 100000 ÂŁ per year.
We are looking for an exceptional VP of Growth to lead and grow our market-leading portfolio of top-grossing social casino mobile games. This is a pivotal role at Product Madness, an Aristocrat company, reporting directly to the Head of Product Madness, with responsibility for developing and driving our marketing, player engagement and creative strategies.
The ideal candidate will bring industry expertise and extensive experience growing consumer products through performance and full funnel marketing. They will also have proven talent for developing brands that outperform the competition. They will be a strategic leader with commercial acumen, operational excellence, and the ability to encourage creativity, innovation, and accountability.
What You’ll Do
- Performance marketing: Supercharge our growth strategy to drive user acquisition and re‑engagement via an optimal channel mix. Constantly test and optimise the apps campaign mix to improve performance and drive accretive user acquisition.
- Upper funnel marketing: Design and lead the execution of our upper funnel marketing strategy to complement our performance channel and drive organic traffic into our games.
- Product marketing: Partner with our product organisation to coordinate and drive product‑aligned marketing campaigns as well as player engagement activities from cross‑promotion to social media and email.
- Player Services: Lead our player services team, to provide top‑notch support to our players, in particular, our most‑valuable players through dedicated player management.
- Brand and Creative: Provide strategic direction to the brand and artistic teams ensuring excellence in execution and consistency in voice. Translate business and growth priorities into a unified narrative that resonates with customers and scales effectively.
- Partner marketing: In conjunction with our Head of Partnership, drive partner marketing to create opportunities to grow our organic traffic and improve our overall marketing performance.
- Enterprise Collaboration: Operate effectively within a large corporate environment, navigating a matrix structure and building trusted partnerships with central team members and peers across the Aristocrat group. Leverage influence and diplomacy to drive alignment and decision‑making.
- Organizational Development: Build, mentor, and inspire high‑performing marketing, player engagement and creative teams. Drive a culture of accountability, ownership, and continuous improvement across all levels of the organization.
What We Need From You
- 10+ years in marketing with experience in mobile gaming or similar, with at least 5 in senior leadership supervising a large marketing department and budget.
- Industry Knowledge: Good understanding of mobile free‑to‑play games dynamics, competitive landscape, and emerging market trends.
- Growth Expertise: Strong financial acumen and track record of delivering user and revenue growth. Deep understanding of the marketing ecosystem to shape long‑term marketing strategies in a changing environment.
- Leadership Capabilities: Experience leading a complete growth org encompassing the full gamut of marketing, player engagement, brand and creative functions. Demonstrated ability to build and lead cross‑regional high‑performing teams.
- Enterprise Mindset: Skilled at operating in a global matrix structure. Comfortable engaging with central functions (e.g., marketing, tech, analytics) and influencing decisions across geographies and cultures.
- Learning Orientation: Curious, adaptable, resilient, and entrepreneurial. Proven track record to drive innovation and inspire teams through times of change and transformation.
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world‑class team who creates top‑grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
Travel Expectations: None
Additional Information: At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
VP Marketing employer: Product Madness ??
Contact Detail:
Product Madness ?? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know, the better your chances of landing that VP Marketing role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past successes in performance marketing and brand development. This will help us see your impact in action.
✨Tip Number 3
Prepare for interviews by researching our company culture and values. Be ready to discuss how your leadership style aligns with our People First principle and how you can inspire high-performing teams.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Product Madness.
We think you need these skills to ace VP Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP Marketing role. Highlight your experience in mobile gaming and performance marketing, as well as any leadership roles you've held. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven user acquisition and revenue growth in previous roles. This will help us see the impact you've made in your past positions.
Be Authentic: Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your passion for marketing and gaming. Show us what makes you tick and why you’re excited about this opportunity with Product Madness!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Product Madness ??
✨Know Your Numbers
As a VP of Growth, you'll need to demonstrate your financial acumen. Be prepared to discuss specific metrics from your previous roles, such as user acquisition costs, revenue growth percentages, and campaign performance. This shows you understand the marketing ecosystem and can drive results.
✨Showcase Your Leadership Style
This role requires strong leadership capabilities. Think about examples where you've built and mentored high-performing teams. Be ready to share how you foster a culture of accountability and continuous improvement, as well as how you navigate a matrix structure effectively.
✨Understand the Market Landscape
Familiarise yourself with the mobile gaming industry's dynamics and emerging trends. During the interview, reference specific competitors and discuss how your strategies could outperform them. This will highlight your industry knowledge and strategic thinking.
✨Align with Their Vision
Product Madness values creativity and innovation. Prepare to discuss how you can translate business priorities into compelling narratives that resonate with customers. Share ideas on how you would enhance player engagement and brand consistency across various channels.