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- Tasks: Lead marketing strategies for top-grossing social casino mobile games and drive player engagement.
- Company: Join Product Madness, part of Aristocrat, a global leader in gaming.
- Benefits: Inclusive culture, career growth opportunities, and a chance to work with a world-class team.
- Other info: Remote work options available; must be authorised to work in the job location.
- Why this job: Make a real impact in the gaming industry and inspire creativity and innovation.
- Qualifications: 10+ years in marketing, with strong leadership and growth expertise in mobile gaming.
The predicted salary is between 80000 - 120000 ÂŁ per year.
We are looking for an exceptional VP of Growth to lead and grow our market-leading portfolio of top-grossing social casino mobile games. This is a pivotal role at Product Madness, an Aristocrat company, reporting directly to the Head of Product Madness, with responsibility for developing and driving our marketing, player engagement and creative strategies.
The ideal candidate will bring industry expertise and extensive experience growing consumer products through performance and full funnel marketing. They will also have proven talent for developing brands that outperform the competition. They will be a strategic leader with commercial acumen, operational excellence, and the ability to encourage creativity, innovation, and accountability.
What Youâll Do
- Performance marketing: Supercharge our growth strategy to drive user acquisition and reâengagement via an optimal channel mix. Constantly test and optimise the apps campaign mix to improve performance and drive accretive user acquisition.
- Upper funnel marketing: Design and lead the execution of our upper funnel marketing strategy to complement our performance channel and drive organic traffic into our games.
- Product marketing: Partner with our product organisation to coordinate and drive productâaligned marketing campaigns as well as player engagement activities from crossâpromotion to social media and email.
- Player Services: Lead our player services team, to provide topânotch support to our players, in particular, our mostâvaluable players through dedicated player management.
- Brand and Creative: Provide strategic direction to the brand and artistic teams ensuring excellence in execution and consistency in voice. Translate business and growth priorities into a unified narrative that resonates with customers and scales effectively.
- Partner marketing: In conjunction with our Head of Partnership, drive partner marketing to create opportunities to grow our organic traffic and improve our overall marketing performance.
- Enterprise Collaboration: Operate effectively within a large corporate environment, navigating a matrix structure and building trusted partnerships with central team members and peers across the Aristocrat group. Leverage influence and diplomacy to drive alignment and decisionâmaking.
- Organizational Development: Build, mentor, and inspire highâperforming marketing, player engagement and creative teams. Drive a culture of accountability, ownership, and continuous improvement across all levels of the organization.
What We Need From You
- 10+ years in marketing with experience in mobile gaming or similar, with at least 5 in senior leadership supervising a large marketing department and budget.
- Industry Knowledge: Good understanding of mobile freeâtoâplay games dynamics, competitive landscape, and emerging market trends.
- Growth Expertise: Strong financial acumen and track record of delivering user and revenue growth. Deep understanding of the marketing ecosystem to shape longâterm marketing strategies in a changing environment.
- Leadership Capabilities: Experience leading a complete growth org encompassing the full gamut of marketing, player engagement, brand and creative functions. Demonstrated ability to build and lead crossâregional highâperforming teams.
- Enterprise Mindset: Skilled at operating in a global matrix structure. Comfortable engaging with central functions (e.g., marketing, tech, analytics) and influencing decisions across geographies and cultures.
- Learning Orientation: Curious, adaptable, resilient, and entrepreneurial. Proven track record to drive innovation and inspire teams through times of change and transformation.
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a worldâclass team who creates topâgrossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, GdaĹsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
Travel Expectations: None
Additional Information: At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a fullâtime basis without the need for current or future visa sponsorship.
VP Marketing in London employer: Product Madness ??
Contact Detail:
Product Madness ?? Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land VP Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A personal connection can often get your foot in the door faster than any application.
â¨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in marketing and growth strategies. This will help you stand out during interviews.
â¨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their games, marketing strategies, and player engagement tactics. This will show you're genuinely interested and ready to contribute.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining our team at Product Madness.
We think you need these skills to ace VP Marketing in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the VP Marketing role. Highlight your experience in mobile gaming and performance marketing, as well as any leadership roles you've held. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Donât just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven user acquisition and revenue growth in previous roles. This will help us understand the impact you've made in your past positions.
Be Authentic: Let your personality shine through in your application. We value creativity and innovation, so donât be afraid to express your passion for marketing and gaming. Show us what makes you tick and why youâre excited about this opportunity with Product Madness!
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows youâre keen on joining our amazing team at Product Madness!
How to prepare for a job interview at Product Madness ??
â¨Know Your Numbers
As a VP of Growth, you'll need to demonstrate your financial acumen. Be prepared to discuss specific metrics from your previous roles, such as user acquisition costs, revenue growth percentages, and campaign performance. This shows you understand the marketing ecosystem and can drive results.
â¨Showcase Your Leadership Style
This role requires strong leadership capabilities. Think about examples where you've built and mentored high-performing teams. Be ready to share how you foster a culture of accountability and innovation, as well as how you navigate a matrix structure to influence decisions.
â¨Understand the Product
Familiarise yourself with Product Madness' portfolio of games. Play them if you can! Being able to speak knowledgeably about their products and how your marketing strategies can enhance player engagement will set you apart from other candidates.
â¨Prepare for Strategic Discussions
Expect questions about your approach to upper funnel marketing and how you would design strategies to drive organic traffic. Have a few ideas ready that align with the company's goals, showing that you're not just reactive but proactive in your thinking.