Product Marketing Team Lead

We are seeking a highly motivated and experienced Product Marketing Team Lead to join our team. You will play a pivotal role in driving the success of our product offerings in the competitive social casino market. You’ll lead a talented team, collaborate with cross-functional departments, and drive initiatives that resonate with players, ensuring our games stand out in the market. You’ll need to be a strong leader with a proven background in product marketing, ideally within the gaming or entertainment industry.

What You'll Do:

• Leadership & Collaboration: Lead, manage, and motivate a high-performing product marketing team, fostering collaboration across various functions, including product, game & live ops, data analytics, user acquisition, customer insights, creative, and brand teams.
• Strategic Marketing Planning: Develop and execute comprehensive product marketing strategies that drive product engagement, user acquisition, retention, and revenue growth.
• Cross-Functional Alignment: Work closely with product, game, and live ops teams to understand game performance and customer behavior, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.
• Data-Driven Decision Making: Use data and analytics to guide marketing decisions and improve user experiences. Leverage customer insights to refine and enhance the product's positioning in the market.
• Creative Development: Collaborate with creative teams to develop marketing assets that resonate with target audiences and elevate the brand identity.
• Brand Strategy: Work closely with our Brand team to ensure a consistent and compelling brand narrative across all channels and touchpoints, including digital, social media, and in-game messaging.
• User Acquisition: Partner with user acquisition teams to refine strategies for paid and organic growth, targeting the right audience with personalized messaging.
• Performance Analysis & Reporting: Track and report on marketing performance and KPIs to stakeholders, providing actionable insights for continuous improvement.
• Market Research & Trend Spotting: Keep up-to-date with industry trends, emerging technologies, and competitor strategies to ensure our products remain competitive and innovative.

What We're Looking For:

• Proven experience (5+ years) in product marketing, preferably in the gaming or social casino games industry.
• Demonstrated leadership experience, including managing, motivating and mentoring teams, as well as collaborating cross-functionally to execute complex marketing strategies.
• Strong understanding of product marketing strategies and the social casino gaming landscape, including user acquisition strategies, customer retention, and in-game monetization.
• Expertise in data-driven marketing, utilizing analytics and customer insights to optimize marketing efforts.
• Strong communication and presentation skills, with the ability to work effectively with senior leadership and a variety of teams.
• Ability to thrive in a fast-paced, constantly evolving environment.
• A team player with a collaborative mindset and the ability to inspire and influence others.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.