Our harbourside boutique hotels in the charming fishing village of St Mawes are looking for a Commercial Sales Lead to help us find new customers, build valuable partnerships and create commercial opportunities across the business.
Reporting directly to the General Manager, this is a hands-on role for someone who combines a natural flair for sales with commercial creativity, energy and initiative.
We're not looking for a conventional hotel revenue manager whose focus is primarily on managing rates and occupancy. We're looking for a commercial hunter — someone who enjoys being out in the market, opening doors, building relationships and turning ideas into revenue.
You'll have the freedom to identify opportunities and the responsibility to pursue them.
Key Responsibilities
Outbound Business Development
- Own the proactive sales effort across our hotels and wider commercial proposition.
- Identify new customer segments, markets and sources of business.
- Develop and execute targeted outbound sales campaigns.
- Build a strong pipeline of corporate, leisure, group, event and partnership opportunities.
- Develop relationships with businesses, travel companies, agents, event planners and other potential commercial partners.
- Take opportunities from initial conversation through to conversion.
- Be persistent and creative in finding ways to win business.
Network & Partnership Building
- Build and maintain a high-quality network of contacts across Cornwall, the South West and relevant national markets.
- Identify brands, businesses, creators and organisations that could introduce us to new audiences.
- Develop mutually beneficial commercial partnerships.
- Represent the hotels at relevant networking events, trade events and industry opportunities.
- Look beyond traditional hotel channels to find new routes to market.
New customer development
- Identify audiences and markets we are currently under-serving.
- Develop propositions and campaigns designed specifically to reach them.
- Combine direct sales, partnerships, PR, social media and creative marketing to generate demand.
- Bring ideas to the business about new products, packages, experiences and reasons to visit.
- Monitor market trends and competitor activity and look for opportunities to do things differently.
Event & Function Sales
- Drive new business across weddings, private events, corporate events, celebrations and group bookings.
- Develop relationships with event organisers, local businesses and relevant agencies.
- Proactively sell our spaces, restaurants, accommodation and experiences.
- Create new event propositions and commercial opportunities where there is untapped demand.
Marketing, PR & Social Media
- Take a leading role in the commercial side of our marketing, PR and social media activity.
- Develop campaigns and content that generate awareness, engagement and ultimately bookings.
- Help shape how both hotels are positioned and presented to the market.
- Build relationships with media, influencers and relevant creators.
- Find imaginative and cost-effective ways to get the hotels in front of new audiences.
- Bring personality, style and creativity to everything we put in the market.
Commercial Performance
- Set clear commercial objectives and track the results of activity.
- Understand the economics behind different opportunities and prioritise those with the greatest potential.
- Use data to inform decisions without becoming
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Commercial Sales Lead employer: Prodrive
Prodrive is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. Located in a vibrant area, employees benefit from opportunities for professional growth and development while being part of a passionate team dedicated to excellence in motorsport. With a focus on creativity and talent, Prodrive provides a unique environment where engineers can truly make their mark in the world of elite performance vehicles.
