At a Glance
- Tasks: Lead influencer partnerships and community engagement across social platforms.
- Company: Join P&G, a leader in consumer goods with a vibrant culture.
- Benefits: Enjoy flexible work, competitive pay, and a range of perks.
- Other info: Dynamic role with opportunities for growth and collaboration.
- Why this job: Make a real impact by connecting brands with creators and communities.
- Qualifications: Experience in influencer marketing and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.
Overview of the role: As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution - from insight generation and talent selection to content delivery and performance optimisation - driving brand relevance, trust, and measurable impact across P&G's portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you'll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You'll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
What you'll do
- Influencer & Creator Strategy & Execution
- Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
- Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
- Build and manage relationships with creators, agents, and talent partners
- Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
- Community Engagement & Advocacy
- Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
- Monitor sentiment, manage risks and accelerate issues where required
- Develop and maintain community guidelines, response frameworks, and escalation protocols
- Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
- Content & Social Ecosystem Integration
- Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
- Identify high-performing content for cross-channel amplification (organic + paid)
- Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
- Social Listening, Trends & Insights
- Monitor social conversations, trends, and competitor activity
- Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
- Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
- Governance, Compliance & Best Practices
- Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations
- Provide guidance to internal teams and creators on disclosure and compliance standards
What we offer you:
- Meaningful work from Day 1: From Day 1, you'll be working some of the UK's best-loved brands. You'll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
- Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
- Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home.
- Head Office Location: This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office.
- Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits.
What you'll bring
- Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage
- Proven record of managing end-to-end influencer campaigns, from briefing through to reporting
- Strong understanding of the UK/I creator landscape and platform dynamics
- Ability to connect creator storytelling with broader brand engagement
- Data-driven mindset, with the ability to analyse performance and optimise campaigns
- Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
- Ability to balance strategic thinking with hands-on execution
- Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
- Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G. P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment.
We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
Influencer & Community Manager in Weybridge employer: Procter & Gamble
At P&G, we pride ourselves on being an exceptional employer, offering meaningful work from Day 1 with some of the UK's most beloved brands. Our empowering culture fosters continuous development and collaboration, allowing you to thrive in a flexible work environment that balances office and remote work. Located in Weybridge, Surrey, our state-of-the-art facilities and comprehensive benefits package, including a generous pension scheme and wellness initiatives, make us an attractive choice for those seeking a rewarding career in influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Community Manager in Weybridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Procter & Gamble and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Procter & Gamble are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Procter & Gamble on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Procter & Gamble. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer & Community Manager in Weybridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Procter & Gamble. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Procter & Gamble:Show us that you’ve done your homework! In your application, briefly mention what you admire about Procter & Gamble’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Procter & Gamble
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Procter & Gamble will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Procter & Gamble, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
