At a Glance
- Tasks: Manage programmatic media campaigns to boost brand awareness and engagement.
- Company: Join Procter & Gamble, a global leader with iconic brands like Gillette and Pampers.
- Benefits: Enjoy flexible work options, competitive pay, and perks like a gym and free coffee.
- Why this job: Make an impact from Day 1 while working in a supportive and innovative culture.
- Qualifications: Experience in programmatic campaign management and familiarity with DSPs is essential.
- Other info: P&G values diversity and offers visa sponsorship for eligible candidates.
The predicted salary is between 36000 - 60000 £ per year.
Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head & Shoulders.
We have embarked on an exciting and industry-defining journey to grow our UK Media Team by bringing in-house a significant proportion of our media planning and buying capability. Our Programmatic Specialist role offers a unique opportunity to join this team to work on some of the biggest media budgets in the UK, building a legacy for our brands and organisation. Our ambition is to bring media even closer to our consumers to maximise return and allow us to innovate in real time.
Overview Of The Role
As a Programmatic Specialist you will be responsible for:
- Managing all programmatic media campaigns end-to-end to deliver against brand awareness, engagement or conversion objectives.
- Implementing campaigns including set-up, launch, trafficking and optimisation in the media buying platforms (DSPs) as well as creative asset management.
- Managing day-to-day optimisations, pacing and reporting of campaigns against key metrics and forecasting spend.
- Participating in the design of Programmatic campaign strategies, recommending an appropriate mix of tactics inside the demand-side platform.
- Working closely with media vendors and tech partners in the execution of plans and building strong working relationships.
- Supporting innovation to remain ahead of the competition, connecting externally to stay in-touch with the latest trends.
- Collaborating with broader digital activation, digital planning and Brand teams as well as Marketing Technologists to generate and share insights.
- Managing budget implementation and reporting within internal guidelines and controls.
What You Can Expect
Meaningful work from Day 1: From Day 1, you’ll be working with some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
Continuous Development: Our culture is built on a foundation of continually developing our people. At P&G we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
Empowering Culture: You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.
WHAT WE OFFER YOU
Head Office Location: This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office. There is free on-site parking with access to dedicated electric vehicle charging points. There is also an on-site Costa Coffee, discounted restaurant for breakfast and lunch and a state-of-the-art gym facility.
Flexibility: We operate a flex at work approach, with flexibility built into the role. Our UK Media Team spend 3 days of their week collaborating together in our offices or at our external partners or customers. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.
Competitive Benefits: P&G take a Total Rewards approach meaning on top of your salary you can expect a whole range of benefits including: Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days' Holiday, Onsite Gym, and much more.
Job Qualifications
WE WOULD LOVE TO HEAR FROM YOU IF YOU…
- Have expertise in programmatic campaign management including set-up, optimisation and reporting.
- Experience managing large budgets is advantageous.
- Are proactive, accountable, and curious to learn with a desire to move projects forwards to deliver results.
- Have expertise with programmatic buying platforms including The Trade Desk, Google Ads, DV360 and ideally Amazon demand-side platform.
- Experience trafficking in an ad-server e.g. Flashtalking and 3rd party verification tools e.g. DoubleVerify is advantageous.
- Are competent using Microsoft Office Package.
Right to work
For this role, P&G are willing to provide sponsorship to those who require a visa to live and work in the UK, subject to meeting all the necessary Home Office requirements. Full details on visa restrictions can be found on the Home Office website and immigration rules are subject to change.
P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.
At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.
Job Schedule: Full time
Programmatic Specialist employer: Procter & Gamble
Contact Detail:
Procter & Gamble Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Specialist
✨Tip Number 1
Familiarise yourself with the specific programmatic buying platforms mentioned in the job description, such as The Trade Desk and DV360. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the programmatic advertising space. Attend industry events or webinars to connect with people who work at Procter & Gamble or similar companies. This can provide you with insider knowledge and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in programmatic advertising. Follow industry blogs, podcasts, and social media channels to understand what innovations are happening. This knowledge can help you demonstrate your passion and expertise during discussions.
✨Tip Number 4
Prepare to discuss your previous experiences managing large budgets and optimising campaigns. Be ready to share specific examples of how you've achieved results in past roles, as this will showcase your capability to handle the responsibilities of the Programmatic Specialist position.
We think you need these skills to ace Programmatic Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic campaign management, including specific platforms you've worked with like The Trade Desk or Google Ads. Use keywords from the job description to align your skills with what P&G is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your proactive approach and curiosity can contribute to P&G's goals. Be specific about your past achievements in managing large budgets and optimising campaigns.
Showcase Your Technical Skills: Highlight your expertise with programmatic buying platforms and any experience with ad-servers or verification tools. Providing examples of successful campaigns you've managed will demonstrate your capability and understanding of the role.
Prepare for Potential Questions: Think about how you would answer questions related to campaign strategy design and optimisation. Be ready to discuss your experience with media vendors and how you stay updated on industry trends, as these are key aspects of the role.
How to prepare for a job interview at Procter & Gamble
✨Know Your Programmatic Platforms
Familiarise yourself with the programmatic buying platforms mentioned in the job description, such as The Trade Desk, Google Ads, and DV360. Be prepared to discuss your experience with these tools and how you've used them to optimise campaigns.
✨Showcase Your Campaign Management Skills
Be ready to provide specific examples of programmatic campaigns you've managed from start to finish. Highlight your role in the set-up, optimisation, and reporting phases, and be clear about the results you achieved.
✨Demonstrate Your Analytical Mindset
Since the role involves managing budgets and optimising campaigns based on key metrics, come prepared to discuss how you analyse data to make informed decisions. Share any tools or methods you use for tracking performance.
✨Emphasise Collaboration and Communication
The job requires working closely with media vendors and internal teams. Prepare to talk about your experience in collaborating with others, how you build relationships, and how you communicate insights effectively to drive results.