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- Tasks: Drive product marketing strategies and create engaging content for the UK and Ireland.
- Company: Join Procore, a leading tech company in the construction industry.
- Benefits: Competitive salary, equity compensation, and a dynamic work environment.
- Why this job: Make an impact in a growing industry while collaborating with diverse teams.
- Qualifications: 5+ years in product marketing with strong communication skills.
- Other info: Exciting opportunities for career growth and learning in a fast-paced environment.
The predicted salary is between 75000 - 103400 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We're looking for a Product Marketing Manager to join Procore's global product and technology organization. In this role, you'll support the development and execution of messaging, positioning, and go-to-market strategies for the UK, Ireland, and broader European region. As a Product Marketing Manager, you'll be responsible for translating global product strategy into regional success, working cross-functionally with Product, Sales, Customer Success, and Regional Marketing teams. Success in this role requires deep product marketing skills, ideally applied within the world of construction, construction technology, or project management software. This position reports to the Sr. Director, Product Marketing, and will be based in the London, UK office. We're looking for someone to join us immediately.
What you'll do:
- Collaborate with product managers and other cross-functional teams to understand product capabilities and translate them into customer-facing language.
- Own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs, and white papers that can be utilized regionally.
- Understand market trends, customer requirements, usage, and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
- Help gather and analyze market and customer insights to inform messaging and campaign strategies.
- Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas, and messaging required to reach them effectively.
- Participate in go-to-market planning, helping to coordinate product launches and other key marketing initiatives.
- Monitor and understand the competitive landscape to help the team identify opportunities.
What we're looking for:
- 5+ years of experience in product marketing, content marketing, or related marketing roles in a B2B tech company.
- Strong communication and writing skills, with the ability to translate technical concepts into clear, customer-friendly language.
- Curious and detail-oriented, with a passion for learning about products, technology, and customer needs.
- Comfortable working cross-functionally with product, marketing, and sales teams.
- Experience or interest in the construction industry is a plus.
Additional Information:
Base Pay Range £75,200 - £103,400. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.
Product Marketing Manager, UK and Ireland employer: Procore
Contact Detail:
Procore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, UK and Ireland
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your product marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. We want you to shine!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Procore. Let’s make it happen!
We think you need these skills to ace Product Marketing Manager, UK and Ireland
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially in B2B tech, and show how your skills align with what we're looking for.
Showcase Your Communication Skills: Since strong communication is key for this role, use clear and engaging language in your application. Demonstrate your ability to translate complex ideas into simple terms, just like you would when crafting customer-facing content.
Research and Reflect: Take some time to understand Procore and the construction tech industry. Mention any relevant insights or trends in your application to show us you're genuinely interested and knowledgeable about the market.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Procore
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Procore's products and how they fit into the construction technology landscape. Be ready to discuss specific features and benefits, and think about how you would position them for different customer segments.
✨Craft Your Story
Prepare a compelling narrative about your experience in product marketing, especially in B2B tech. Highlight any relevant projects where you've successfully translated technical concepts into customer-friendly messaging, and be ready to share examples of your work that align with the role.
✨Research the Market
Familiarise yourself with current trends in the construction industry and the competitive landscape. Bring insights to the interview about market opportunities and customer needs, showing that you can think strategically about Procore's positioning.
✨Engage with Cross-Functional Teams
Since this role involves collaboration with various teams, be prepared to discuss your experience working cross-functionally. Share examples of how you've effectively communicated with product managers, sales, and marketing teams to achieve common goals.
