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- Tasks: Lead creative strategies for social media ads and optimise content for engagement.
- Company: ProCook is a fast-growing kitchenware brand committed to sustainability and innovation.
- Benefits: Enjoy hybrid working, performance bonuses, generous leave, and a friendly team culture.
- Why this job: Shape brand narratives while working with passionate people in a dynamic environment.
- Qualifications: 5+ years in paid social strategy, strong writing skills, and a passion for food.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 54000 £ per year.
Join ProCook as a Social Media Campaign Manager!
ProCook is looking for an innovative Social Media Campaign Manager to join our dynamic marketing team. In this crucial role, you\’ll be at the forefront of shaping our brand narrative and enhancing our customer experience through strategic content development. If you are a creative thinker with an eye for detail and a passion for kitchenware, we want to hear from you!
Key Responsibilities: The Social Media Campaign Manager will be responsible for developing and overseeing both Brand and performance-driven creative strategies for paid social media ads. Reporting to the Senior Social Media & Content Manager, you will lead the ideation, messaging, and optimisation of creative assets for paid social campaigns. Your role will focus on crafting high-performing, platform-specific content that drives engagement and sales. You will collaborate closely with the Paid Performance Team to test and refine creative based on data insights and manage the full creative development cycle—from concept to execution.
- Develop creative strategies for paid social ads, ensuring alignment with performance goals.
- Write and refine ad copy, hooks, and messaging frameworks that support campaign KPIs – from attention grabbing hooks to conversion-ready copy.
- Advise on influencer selection for paid campaigns based on content style and performance potential.
- Work with the Senior Social Media & Content Manager and Creative Producer to develop creative briefs for influencer-generated paid content.
- Guide influencers and creators on content formats, CTA integration, and performance-optimised storytelling.
- Collaborate with the Paid Performance Team to analyse creative performance and refine content based on data-driven insights.
- Lead storyboarding and scripting, ensuring content is engaging, on-brand, and tailored to platform best practices (TikTok, Meta, YouTube, etc.).
- Oversee the development of A/B test variations to improve ad performance.
- Collaborate with the organic social team to identify high-performing content that can be repurposed or adapted for paid campaigns.
- Stay ahead of platform trends, competitor creative strategies, and industry insights to drive innovation.
Key Skills:
- 5+ years of experience in paid social creative strategy, content marketing, or performance marketing.
- Strong understanding of direct-response marketing, creative testing, and performance-driven content.
- Experience in writing ad copy, scripting, and developing content for paid social campaigns.
- Experience collaborating with influencers and content creators to develop high-performing ad assets.
- Familiarity with social media advertising best practices and platform-specific trends.
- Analytical mindset with the ability to use data insights to refine creative direction.
- Strong collaboration skills, working across creative, brand, and performance marketing teams.
- A passion for food, cooking, and kitchenware products would be a bonus!
- Salary: up tom £45,000 depending on experience and skills
- Hybrid Working: 3 days in our inspiring ProCook HQ, 2 days flexible remote
- Opportunity to work with a passionate team
- Performance-based bonus
- Be part of a fast-growing company
- Join a friendly, close-knit team
- Enhanced parental leave
- Generous staff discount
- 2 x Annual paid volunteering days
- Employee Assistance Programme
- Friends and Family Referral Scheme
- ️33 Days Annual Leave (including bank holidays)
We Welcome Everyone
At ProCook we are committed to diversity and inclusion, and we welcome applications from people of all abilities.
If you require any reasonable adjustments to support you through the application or interview process, please let us know. We’re committed to making our recruitment process as inclusive and accessible as possible.
About ProCook’s Sustainability Commitment:
At ProCook, sustainability is at the heart of what we do.
As a certified B Corporation, we strive to balance profit with purpose, focusing on reducing waste, and ensuring ethical business practices.
By joining our team, you will contribute to our efforts in creating a positive impact on the planet.
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Social Media Campaign Manager employer: ProCook
Contact Detail:
ProCook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Campaign Manager
✨Tip Number 1
Familiarise yourself with ProCook's brand and values. Understanding their commitment to sustainability and customer experience will help you align your ideas with their mission during interviews.
✨Tip Number 2
Stay updated on the latest trends in social media marketing, especially for platforms like TikTok and Meta. Being able to discuss current trends and how they can be applied to ProCook's campaigns will showcase your expertise.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Highlight your creative strategies and how they drove engagement and sales, as this will demonstrate your capability for the role.
✨Tip Number 4
Network with professionals in the food and kitchenware industry. Engaging with influencers and creators can provide insights into effective content strategies and may even lead to valuable connections that could benefit your application.
We think you need these skills to ace Social Media Campaign Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Campaign Manager at ProCook. Tailor your application to highlight relevant experience in developing creative strategies for paid social ads and your understanding of performance-driven content.
Showcase Your Creativity: In your CV and cover letter, provide examples of past campaigns you've managed or contributed to. Highlight your ability to write engaging ad copy and develop high-performing content that aligns with brand goals. Use specific metrics to demonstrate your success.
Align with Company Values: ProCook values sustainability and diversity. Make sure to mention any relevant experiences or beliefs that align with these values in your application. This could include your passion for kitchenware or any initiatives you've been part of that promote inclusivity.
Tailor Your Application: Customise your application materials for ProCook. Use keywords from the job description, such as 'creative strategy', 'influencer collaboration', and 'data-driven insights'. This will help your application stand out and show that you are genuinely interested in the position.
How to prepare for a job interview at ProCook
✨Showcase Your Creativity
As a Social Media Campaign Manager, creativity is key. Prepare to discuss your previous campaigns and how you developed innovative content strategies. Bring examples of your work that highlight your ability to craft engaging and on-brand messaging.
✨Know the Platforms
Familiarise yourself with the latest trends and best practices for each social media platform mentioned in the job description. Be ready to discuss how you would tailor content specifically for TikTok, Meta, and YouTube to maximise engagement and performance.
✨Data-Driven Insights
Demonstrate your analytical skills by discussing how you've used data to refine creative strategies in past roles. Be prepared to share specific examples of A/B testing and how you’ve adjusted campaigns based on performance metrics.
✨Passion for Kitchenware
ProCook values a passion for food and cooking. Share your personal interests or experiences related to kitchenware, cooking, or food trends. This will help you connect with the team and show that you align with the company’s values.
