At a Glance
- Tasks: Lead our SEO and AIO strategy to boost online visibility and generate leads.
- Company: Join Process Instruments, a growing tech company in the water quality industry.
- Benefits: Competitive salary, bonuses, free uniform, social events, and ongoing training.
- Other info: Dynamic office environment with great team culture and career growth opportunities.
- Why this job: Make a real impact on our digital strategy with cutting-edge technology.
- Qualifications: Experience in SEO, Google Analytics, and WordPress; interest in AI is a plus.
The predicted salary is between 30000 - 35000 £ per year.
Process Instruments (UK) Ltd. (Pi) is an established group of companies with a t/o projected to be more than £6m in 2026, which provides high-quality water quality analysers to all water-related industries, including drinking water, wastewater, and industrial water across the globe. Pi has been growing at an exciting rate for ten years (excluding COVID years).
Our solutions include our market-leading analysers that combine traditional instrument capability with class-leading controls and Water 4.0 cloud-based, remote-access solutions.
We are now looking for an AIO/SEO Lead to join us on a full-time, permanent basis, working 35 hours per week, 8.30am – 4.30pm, Monday to Friday.
The Benefits
- Salary between £30,000 - £35,000, depending on experience
- Free uniform
- 4x Annual salary group life scheme
- Bonuses based on performance
- Free parking
- Company paid for social events
- Ongoing training
- Increase your knowledge of a fast-moving industry
- Great values and culture
This is an exciting opportunity for a skilled SEO/AIO professional with experience managing and improving performance in a B2B business environment to join our exciting organisation. You'll have the chance to be part of a forward-thinking company that embraces innovation, working with cutting-edge, cloud-based technology to enhance our online presence. What's more, you will benefit from plenty of training and development prospects, allowing you to develop your expertise and grow your career in a high-growth sector.
As our AIO/SEO Lead, you will take ownership of our SEO and AIO strategy and roadmap, ensuring best-in-class search performance for our product range. Specifically, you will focus on generating leads across our six websites, driving high-quality traffic and improving search rankings across key terms. You'll also work on all aspects of AIO/SEO, including technical, content, offsite, and promotional elements, while ensuring our websites are kept in perfect condition, managing our hosting, and keeping our WordPress, Elementor and other plugins up to date. You won't be required to write the technical product content.
As part of the marketing team, you will attend departmental meetings, so this is an office-based role that allows us to capture and benefit from human interaction and teamwork.
About You
To be considered as our AIO/SEO Lead, you will need:
- SEO experience, ideally gained within a similar business environment
- Experience managing and improving SEO performance in a B2B business
- Strong knowledge of Google's algorithms, developments, and best practices
- A solid understanding of Google Analytics to drive insights and performance analysis
- Experience working with WordPress, including updating plugins
- Interest in AI and how it affects SEO and online lead generation
Other organisations may call this role AIO Specialist, SEO Specialist, Digital Marketing Manager, Digital Marketing SEO Lead, or Online Marketing Manager.
Webrecruit and Process Instruments (UK) Ltd. are equal opportunities employers, value diversity, and are strongly committed to providing equal employment opportunities for all employees and applicants for employment. Equal opportunities are the only acceptable way to conduct business, and we believe that the more inclusive our environments are, the better our work will be.
So, if you want to become our next AIO/SEO Technical Lead and make a significant impact on our digital presence, please apply via the button shown.
AIO/SEO Lead employer: Process Instruments
At Process Instruments, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. Located in Burnley, our team enjoys competitive benefits, opportunities for professional growth, and the chance to contribute to groundbreaking projects in water quality instrumentation. Join us to be part of a forward-thinking company that values its employees and encourages their development.
StudySmarter Expert Advice🤫
We think this is how you could land AIO/SEO Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Process Instruments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Process Instruments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Process Instruments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Process Instruments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AIO/SEO Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Process Instruments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Process Instruments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Process Instruments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Process Instruments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Process Instruments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Process Instruments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
