At a Glance
- Tasks: Drive the adoption of innovative Aquablation Therapy across EMEA markets.
- Company: Join PROCEPT BioRobotics, a leader in surgical robotics focused on patient care.
- Benefits: Transformative career growth, collaborative culture, and a chance to make a real difference.
- Other info: Fast-paced environment with opportunities for travel and professional development.
- Why this job: Be part of a dynamic team revolutionising healthcare and improving patient lives.
- Qualifications: 5+ years in product marketing, preferably in medical devices; strong communication skills required.
The predicted salary is between 31500 - 38500 £ per year.
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, and uphold the trust of our shareholders.
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. We are here to create a revolution by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. Curiosity, ingenuity, and conviction in the power of technology will transform the lives of our patients and providers.
The Opportunity That Awaits You:
The Marketing Manager Aquablation Program Development (Utilization) will play a crucial role in driving increased utilization and adoption of Aquablation Therapy in an existing customer base throughout EMEA in current and new markets. The role will collaborate with Upstream Marketing, Professional Education, Utilization Sales, Clinical Teams, Sales Operations, Sales Training, and Customer Service functions, and increasingly support events and trade show strategy.
This is an excellent opportunity for someone who wants to help transform patient care from the ground up as part of a small energetic team in a dynamic company. The position requires critical and big picture thinking, the ability to take initiatives and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse team. The ideal candidate will have the ability to think creatively, manage multiple projects, and work at a fast pace.
What Your Day to Day Will Involve:
- Organize and communicate peer-to-peer engagements in partnership with Utilization Sales Teams and Clinical teams to drive improved therapy understanding and adoption.
- Drive regional, local engagement meetings & activities.
- Develop local language materials and campaigns in both digital and print media.
- Organize EMEA & National Exhibitions in partnership with the US & International Marketing Manager.
- Build and maintain relationships with customers, Society Bodies, Key Opinion Leaders (KOLs), hospitals, and practices to understand gaps and build programs that drive growth with the marketing team and training team.
- Interface closely with the Utilization and Clinical Field team to implement Programs for growth in priority target market regions.
- Support distributor and secondary market activities where required.
- Partner with Global Downstream Marketing to develop and deliver patient and clinical campaigns across multiple platforms and languages.
- Partner with the global Sales and Marketing organization to effectively communicate appropriate product, market, clinical, and competitive information to maximize sales results.
- Conduct product presentations for physicians, internal team, and medical staff in the clinical environment or during sales training events.
- Develop strong product and market knowledge of BPH technologies to represent the product category with internal and external customers.
- Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance.
- Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies.
The Qualifications We Need You to Possess:
- BSc/BA degree required.
- Minimum 5 years of experience in product marketing with medical device or healthcare experience preferred across EMEA.
- Robotic and Urological experience preferred.
- Proven success supporting successful marketing strategies at the downstream level.
- Proven success working cross-functionally.
- Excellent communication and presentation skills with the ability to interface successfully both with internal and external customers at every level.
- Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
- Demonstrated ability to build strong working relationships with customers and internal employees.
- Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently.
- Ability and enthusiasm to work at a fast pace and manage multiple projects.
- Ability to travel up to 30% of the time.
- Fluent in English required.
- Full Driving License.
- Computer skills: Microsoft Word, Excel, PowerPoint.
EMEA Marketing Manager Aquablation Program Development employer: PROCEPT BioRobotics UK
At PROCEPT BioRobotics, we are dedicated to transforming patient care through innovative surgical robotics, making us an exceptional employer for those passionate about healthcare. Our vibrant work culture fosters collaboration and continuous growth, offering unique opportunities for professional development and a supportive environment where every employee's contributions matter. Join us in our mission to improve lives while enjoying a fulfilling career that blends work and life seamlessly in a dynamic EMEA setting.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Marketing Manager Aquablation Program Development
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PROCEPT BioRobotics UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PROCEPT BioRobotics UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PROCEPT BioRobotics UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PROCEPT BioRobotics UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Marketing Manager Aquablation Program Development
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PROCEPT BioRobotics UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PROCEPT BioRobotics UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about PROCEPT BioRobotics UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PROCEPT BioRobotics UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PROCEPT BioRobotics UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PROCEPT BioRobotics UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.