At a Glance
- Tasks: Drive the adoption of Aquablation Therapy across EMEA through innovative marketing strategies.
- Company: Join PROCEPT BioRobotics, a leader in surgical robotics focused on patient care.
- Benefits: Transformative career growth, collaborative culture, and a chance to make a real difference.
- Other info: Opportunity to travel and engage with diverse teams while making impactful contributions.
- Why this job: Be part of a dynamic team revolutionising healthcare and improving patients' lives.
- Qualifications: 5+ years in product marketing, preferably in medical devices; strong communication skills required.
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, and uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
The Opportunity That Awaits You:
The Marketing Manager Aquablation Program Development (Utilization) will play a crucial role in driving increased utilization and adoption of Aquablation Therapy in an Existing Customer Base Throughout EMEA in current and new markets. The role will collaborate with Upstream Marketing, Professional Education, Utilization Sales, Clinical Teams, Sales Operations, Sales Training, Customer Service functions and increasingly support events and trade show strategy. This is an excellent opportunity for someone who wants to help transform patient care from the ground up as part of a small energetic team in a dynamic company. The position requires critical and big picture thinking, the ability to take initiatives and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse team. The ideal candidate will have the ability to think creatively, manage multiple projects and can work at a fast pace.
What Your Day to Day Will Involve:
- Organize and communicate peer-to-peer engagements in partnership with Utilization Sales Teams and Clinical teams to drive improved therapy understanding and adoption.
- Drive regional, local engagement meetings & activities.
- Develop local language materials and campaigns in both digital and print media.
- Organize EMEA & National Exhibitions in partnership with the US & International Marketing Manager.
- Build and maintain relationships with customers, Society Bodies, Key Opinion Leaders (KOLs), hospitals, and practices to understand gaps and build programs that drive growth with marketing team and training team.
- Interface closely with the Utilization and Clinical Field team to implement Programs for growth in priority target markets regions.
- Support distributor and secondary market activities where required.
- Partner with the Global Downstream Marketing to develop and deliver patient and clinical campaigns across multiple platforms and languages.
- Partner with the global Sales and Marketing organization to effectively communicate appropriate product, market, clinical, and competitive information to maximize sales results.
- Conduct product presentations for physicians, internal team and medical staff in the clinical environment or during sales training events.
- Develop strong product and market knowledge of BPH technologies to represent the product category with internal and external customers.
- Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance.
- Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies.
The Qualifications We Need You to Possess:
- BSc/BA degree required.
- Minimum 5 years of experience in product marketing with medical device or healthcare experience preferred across EMEA.
- Robotic and Urological experience preferred.
- Proven success supporting successful marketing strategies at the downstream level.
- Proven success working cross-functionally.
- Excellent communication and presentation skills with the ability to interface successfully both with internal and external customers at every level.
- Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
- Demonstrated ability to build strong working relationships with customers and internal employees.
- Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently.
- Ability and enthusiasm to work at a fast pace and manage multiple projects.
- Ability to travel up to 30% of the time.
- Fluent in English required.
- Full Driving License.
- Computer skills: Microsoft Word, Excel, PowerPoint.
EMEA Marketing Manager Aquablation Program Development employer: PROCEPT BioRobotics UK, Limited
At PROCEPT BioRobotics, we pride ourselves on being an exceptional employer that prioritises the growth and well-being of our employees. Our innovative work culture fosters collaboration and continuous learning, providing transformative career opportunities in a supportive environment. Located in a dynamic industry, our Clinical Specialists play a vital role in revolutionising patient care while enjoying a fulfilling work/life blend and the chance to make a meaningful impact in the lives of patients and healthcare professionals alike.
Contact Details:
PROCEPT BioRobotics UK, Limited Recruitment Team