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- Tasks: Engage clients, generate leads, and deliver platform demos in a dynamic digital environment.
- Company: Probrand is a leading IT solutions provider revolutionising technology procurement with innovation.
- Benefits: Enjoy 31 days holiday, life insurance, wellness support, and a vibrant city centre office.
- Why this job: Join a collaborative culture focused on growth, innovation, and making a real impact.
- Qualifications: Previous lead generation experience and strong communication skills are essential.
- Other info: This is an entry-level, full-time role based in Birmingham with career advancement opportunities.
The predicted salary is between 28800 - 43200 £ per year.
We’re expanding! We now have two fantastic opportunities for motivated individuals to join us as Lead Generation/Digital Experience Executives – office-based, Birmingham.
At Probrand, we’re entering an exciting new phase of growth – and there’s never been a better time to join us.
We’re a digitally led IT solutions provider that’s transforming the way organisations buy and manage technology. Our award‑winning digital procurement platform is at the heart of everything we do, helping customers streamline IT procurement, enhance spend control, and unlock value through automation, data, and integration.
But we’re not stopping there.
Our vision is to grow through digital leadership – and we’re building a team of smart, motivated people to help make that happen. We’re passionate about innovation, and we thrive on making a measurable difference for our customers.
At Probrand, you’ll be part of a collaborative, forward‑thinking culture where ideas are valued, contributions are recognised, and career growth is real. If you’re excited by the idea of working at the intersection of technology, customer success, and digital transformation, we’d love to hear from you.
Role Overview
The Digital Experience Executive plays a key role in driving client engagement and platform adoption across our customer base. As a front‑line member of the Digital Experience team, you are responsible for lead generation, client outreach, onboarding support, and delivering engaging platform demonstrations. The role combines proactive sales outreach with responsive platform support and training to ensure a seamless and value‑driven digital experience for every client.
This is a development role, offering a career pathway into Account Management and Sales roles for high performers. The role requires high levels of resilience and tenacity – the successful candidate must be comfortable with outbound activity (calls, emails, and LinkedIn outreach), trying different methods to connect with prospects, and persisting through rejection to generate results. Strong organisational skills are essential to maintain follow‑ups and ensure all actions are tracked and completed.
Client Outreach & Lead Engagement
- Conduct outbound calls to prospective clients, focusing on promoting our digital platform solution.
- Follow up on leads from events, vendors, marketing campaigns, the MQL system, and other internal sources.
- Qualify leads and hand over opportunities to the appropriate sales team where necessary.
- Work with the Client Director to identify and engage dormant or low‑spend accounts from the CRM using platform‑led propositions.
- Support marketing activities by representing and promoting the platform solution at exhibitions and events.
Platform Demonstration & Advocacy
- Deliver engaging and tailored online demonstrations of the platform to new and prospective clients.
- Clearly articulate the features, benefits, and commercial value of the platform to different audiences.
- Support the sales team in customer meetings by providing live platform walkthroughs.
Onboarding & Platform Support
- Assist with client onboarding by guiding customers through initial setup, configuration, and usage.
- Work closely with account managers and account directors to ensure a seamless transition into the platform.
- Respond quickly and professionally to inbound platform queries via live chat, email, and other support channels.
Customer Experience & Issue Resolution
- Provide responsive, helpful, and knowledgeable support to users experiencing platform issues or with general questions.
- Collaborate with internal teams to resolve more complex queries, ensuring timely follow‑up and communication.
- Log common queries and feedback to support continuous improvement initiatives.
Internal Collaboration
- Liaise with the Head of Digital Experience, sales, and marketing teams to ensure alignment on messaging, targeting, and lead follow‑up.
- Share platform insights and user feedback to help influence future development priorities and UX improvements.
Core Competencies
- Previous lead generation/telemarketing/telesales experience required
- Customer Centric
- Communication, both verbal and written
- Sales Awareness
- Problem Solving
- Team Collaboration
- Presentation Skills
Key Behaviours
Confidence, Hard Working, Positive Attitude, Proactive, Adaptability, Customer‑Centric Thinking, Attention to Detail, Ambitious, Resilient, Organised.
This is an office based role, therefore you will need to be in commuting distance to Birmingham city centre.
Benefits
- 31 days’ holiday including bank holidays
- Option to buy and sell annual leave
- Life Insurance
- Free and confidential access to our Employee Assistance Programme – 24/7 health, financial and wellbeing support
- Tailored benefits platform – includes discounts on retail, travel, gym and leisure
- YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme
- Cycle to work salary sacrifice scheme
- Electric car salary sacrifice scheme
- Paid Volunteer Leave
- Training and development opportunities
- Brand new city centre office – including free access to gym, shower facilities, secure lockers for bikes and onsite café
Probrand is an equal opportunities employer, we value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
If you require any adjustments to the process to facilitate your application, please let us know.
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Lead Generation Executive employer: Probrand
Contact Detail:
Probrand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Executive
✨Tip Number 1
Familiarise yourself with Probrand's digital procurement platform. Understanding its features and benefits will help you articulate its value during client outreach and demonstrations, making you a more effective candidate.
✨Tip Number 2
Practice your outbound communication skills. Since the role involves a lot of calls and emails, being comfortable and confident in these interactions will set you apart from other candidates.
✨Tip Number 3
Network on LinkedIn with professionals in the IT solutions sector. Engaging with industry content and connecting with potential colleagues can provide insights into the company culture and expectations.
✨Tip Number 4
Showcase your resilience and adaptability in previous roles. Be prepared to share examples of how you've overcome challenges or rejections in sales or lead generation, as this aligns with the core competencies they are looking for.
We think you need these skills to ace Lead Generation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation, telemarketing, or telesales. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the position and the company. Mention specific aspects of Probrand's digital platform that excite you and how your skills align with their goals.
Showcase Your Communication Skills: Since the role requires strong verbal and written communication, provide examples in your application of how you've successfully engaged clients or resolved issues in previous roles.
Highlight Resilience and Adaptability: In your application, share experiences where you've demonstrated resilience in sales or lead generation. Discuss how you handle rejection and adapt your approach to achieve results.
How to prepare for a job interview at Probrand
✨Research Probrand Thoroughly
Before your interview, make sure to dive deep into Probrand's mission, values, and recent developments. Understanding their digital procurement platform and how it transforms IT solutions will help you articulate how you can contribute to their growth.
✨Showcase Your Lead Generation Skills
Be prepared to discuss your previous experience in lead generation or telemarketing. Highlight specific strategies you've used to engage clients and how you've successfully navigated challenges in outbound sales.
✨Demonstrate Resilience and Adaptability
Given the role's emphasis on resilience, share examples of how you've handled rejection or setbacks in past roles. Emphasise your ability to adapt your approach based on feedback and results.
✨Prepare for Role-Play Scenarios
Expect to participate in role-play exercises during the interview, where you may need to conduct a mock client call or demonstration. Practising these scenarios beforehand will help you feel more confident and showcase your communication skills effectively.