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- Tasks: Drive customer engagement and generate leads through proactive outreach and solution-led conversations.
- Company: Join Probrand, a digitally led IT solutions provider in Birmingham.
- Benefits: Enjoy 31 days holiday, life insurance, wellness support, and a competitive commission structure.
- Other info: Dynamic office environment with excellent career growth opportunities and a focus on collaboration.
- Why this job: Be part of a growing team transforming technology procurement and customer engagement.
- Qualifications: Experience in cold calling or telesales preferred; strong communication skills required.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Office based - Birmingham
At Probrand, we’re entering an exciting new phase of growth — and there’s never been a better time to join us. We’re a digitally led IT solutions provider that’s transforming the way organisations buy and manage technology. Our award‑winning digital procurement platform sits at the heart of our proposition, alongside a growing portfolio of Managed IT Services and our KnowledgeBus price benchmarking solution. Together, these solutions help organisations streamline IT procurement, enhance spend control, benchmark pricing, and modernise and secure their IT environments. Our vision is to grow through digital leadership — and we’re building a team of smart, motivated people to help make that happen. At Probrand, you’ll be part of a collaborative, forward‑thinking culture where ideas are valued, contributions are recognised and career growth is real. If you’re excited by working at the intersection of technology, customer engagement and digital transformation, we’d love to hear from you.
Role Overview
The Business Development / Lead Generation Executive plays a key role in driving customer engagement, platform adoption and pipeline generation across Probrand’s core solutions. As part of the Digital Experience team, you will be responsible for outbound lead generation, client outreach, platform demonstrations, onboarding support and creating commercial opportunities across:
- Digital Procurement Platform
- Managed IT Services
- KnowledgeBus (price benchmarking and compliance solution)
This is a varied, front‑line role that blends proactive outreach with customer engagement and solution‑led conversations. This is a development role, offering a clear pathway into Account Management, Business Development, or Specialist Sales roles for high performers.
Core Competencies
- Previous experience in cold calling, lead generation or telesales (minimum 2 years preferred)
- Strong communication skills, both verbal and written
- Confident engaging with a range of stakeholders, including senior decision‑makers
- Organised and disciplined in managing pipelines and follow‑ups
- Commercial awareness and ability to position value
- Problem‑solving mindset
- Strong presentation and demonstration skills
- Team collaboration
Key Behaviours Required
- Confidence
- Hard working
- Positive attitude
- Proactive
- Adaptable
- Customer focused
- Attention to detail
- Ambitious
- Resilient
- Highly organised
Key Responsibilities
Lead Generation & Client Outreach
- Conduct outbound calls, emails and LinkedIn outreach to prospective customers
- Follow up on leads from marketing campaigns, events, vendors, MQL systems and internal sources
- Qualify opportunities by understanding customer challenges, priorities and timelines
- Book discovery meetings, demonstrations and service consultations
Solution Engagement & Demonstration
- Deliver engaging and tailored demonstrations of the digital procurement platform
- Clearly communicate the value of Probrand’s solutions across different customer types
- Support sales teams in meetings through platform walkthroughs and solution positioning
Managed Services & Solutions Positioning
- Promote Probrand’s Managed IT Services including support, cloud, networking and cybersecurity
- Identify opportunities where customers would benefit from outsourced or managed solutions
- Generate qualified meetings for Managed Services specialists
Onboarding & Platform Support
- Support customer onboarding into the digital platform
- Guide users through setup, configuration and early usage
- Respond to inbound queries via chat, email and support channels
Customer Experience & Issue Resolution
- Provide responsive and knowledgeable support to platform users
- Escalate and coordinate resolution of complex issues with internal teams
- Maintain clear communication and follow‑up with customers
Campaign Management & Reporting
- Maintain accurate CRM records, including activity, notes and follow‑ups
- Track pipeline generation, meetings booked and campaign performance
- Work with marketing on targeted outreach campaigns aligned to sectors and solutions
Internal Collaboration
- Work closely with Digital Experience, Sales and Marketing teams
- Align outreach messaging with current campaigns and priorities
- Contribute to improving messaging, UX and solution positioning
Location
This is full time, office-based role. You will need to be within commuting distance of Birmingham city centre.
Benefits
- 31 days’ holiday including bank holidays
- Option to buy and sell annual leave
- Life Insurance
- Tailored benefits platform – including discounts on retail, travel, gym and leisure
- YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme
- Cycle to work salary sacrifice scheme
- Electric car salary sacrifice scheme
- Paid Volunteer Leave
- Free and confidential Employee Assistance Programme – 24/7 health, financial and wellbeing support
- Training and development opportunities
- City centre office – including free access to gym, shower facilities, secure bike storage and onsite café
- Competitive commission structure in place, alongside additional incentives and voucher‑based rewards for performance
Equal Opportunities
Probrand is an equal opportunities employer. We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants. If you require any adjustments to support your application, please let us know.
Business Development/Lead Generation - Telesales in Birmingham employer: Probrand
Contact Detail:
Probrand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development/Lead Generation - Telesales in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn and don’t be shy to reach out. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Practice your pitch! Whether it’s a cold call or a casual chat, being able to clearly communicate your value is key. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 3
Follow up like a pro! After any interaction, whether it’s a meeting or a demo, send a quick thank you note and reiterate your interest. It shows you’re keen and keeps you top of mind.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Business Development/Lead Generation - Telesales in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in cold calling and lead generation, and show how your skills align with Probrand's vision of digital leadership.
Showcase Your Communication Skills: Since strong communication is key, use clear and concise language in your application. Don’t forget to demonstrate your ability to engage with various stakeholders, especially senior decision-makers.
Highlight Your Problem-Solving Mindset: Probrand values a proactive approach, so share examples of how you've tackled challenges in previous roles. This will show that you’re adaptable and ready to contribute to their collaborative culture.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any updates regarding your application!
How to prepare for a job interview at Probrand
✨Know Your Stuff
Before the interview, make sure you understand Probrand's digital procurement platform and Managed IT Services inside out. Familiarise yourself with their offerings and think about how they can solve customer challenges. This will help you engage confidently during solution-led conversations.
✨Practice Your Pitch
Since this role involves a lot of outbound calls and client outreach, practice your pitch! Role-play with a friend or family member to refine your communication skills. Focus on being clear, concise, and engaging, especially when discussing the value of Probrand’s solutions.
✨Show Off Your Organisational Skills
Be prepared to discuss how you manage your pipeline and follow-ups. Bring examples of how you've successfully tracked leads in the past. This will demonstrate your organisational skills and discipline, which are crucial for this role.
✨Emphasise Team Collaboration
Probrand values a collaborative culture, so be ready to share examples of how you've worked effectively in teams. Highlight any experiences where you’ve aligned messaging with marketing campaigns or contributed to improving processes, as this shows you’re a team player.