At a Glance
- Tasks: Join a dynamic team to deliver impactful CRM campaigns and communications.
- Company: Forward-thinking UK higher-education organisation with a collaborative culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity for career development in a supportive environment.
- Why this job: Make a real difference in marketing while working with data-driven insights.
- Qualifications: Experience in CRM campaigns and strong analytical skills required.
The predicted salary is between 44817 - 54777 £ per year.
A forward-thinking UK higher-education organisation is looking for a CRM Officer to join a collaborative marketing team and help deliver data-driven, insight-led CRM activity. This is a permanent role with hybrid working (approx. 60% campus-based).
You’ll play a key part in planning and delivering CRM communications and campaigns, working across the full lifecycle from audience selection and data preparation through to testing, deployment, performance reporting and continuous optimisation.
What you’ll be doing:
- Supporting CRM programmes and end-to-end campaign delivery, including planning, testing and implementation.
- Preparing and segmenting customer data for targeted marketing activity.
- Delivering effective B2C and B2B digital CRM communications.
- Using large datasets to analyse performance and identify actionable insights.
- Building dashboards and reporting to measure and communicate KPIs, evaluate markets/products and drive decision-making.
- Working within an agile team, including supporting the introduction of a new system and/or marketing strategy.
- Handling complex queries with sound judgement, escalating risks appropriately, and delivering a high standard of customer service.
What we’re looking for:
- Proven experience running CRM campaigns and understanding CRM principles and channels.
- Hands-on experience with a CRM platform (e.g. Microsoft Dynamics, Salesforce, Oracle, or similar).
- Strong analytical skills—able to turn data into clear, actionable insight.
- Confidence producing performance reporting and dashboards (KPIs, trends, outcomes).
- Clear communication and strong stakeholder management.
CRM Officer in Cambridge employer: Proactive Appointments Careers
Join a leading financial services provider in Grimsby, where your role as a Business Intelligence Analyst will be pivotal in shaping data-driven decisions and enhancing portfolio performance. Our collaborative work culture fosters innovation and growth, offering you ample opportunities for professional development while enjoying the benefits of a supportive environment that values your contributions. With a focus on utilising cutting-edge tools like SAS Viya, you'll be at the forefront of transforming complex data into actionable insights, making this an exciting place to advance your career.
Contact Details:
Proactive Appointments Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Officer in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proactive Appointments Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proactive Appointments Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proactive Appointments Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proactive Appointments Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Officer in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proactive Appointments Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proactive Appointments Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proactive Appointments Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proactive Appointments Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proactive Appointments Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proactive Appointments Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
