At a Glance
- Tasks: Lead product positioning and go-to-market strategy for the Proactis Gen3.0 platform.
- Company: Join Proactis, a top Source-to-Pay software provider for mid-market organisations.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with hands-on responsibilities and excellent career advancement potential.
- Why this job: Make an impact by shaping how our innovative platform is marketed and sold.
- Qualifications: 5+ years in B2B SaaS product marketing with strong competitive positioning skills.
The predicted salary is between 60000 - 80000 £ per year.
Job Purpose: Own the positioning, messaging, and go-to-market strategy for the Proactis Gen3.0 platform and broader product portfolio. This role is responsible for translating product capability into compelling customer-facing narratives — defining how the platform is described, differentiated, and sold across both migrating existing customers and new business. Working closely with the VP Product, Engineering, and Sales, the Senior Product Marketing Manager will build competitive positioning against key threats, create segment-specific migration and adoption narratives for 800+ existing customers, develop sales enablement materials, and lead launch planning for each Gen3.0 phase. This is a hands-on role that combines strategic thinking with high-quality execution — the right person will be equally comfortable briefing the board and writing a customer-facing one-pager.
Key Responsibilities:
- Competitive Positioning & Messaging: Define and maintain the product positioning framework for the Gen3.0 platform and legacy portfolio.
- Go-to-Market & Launch Planning: Lead go-to-market planning for each Gen3.0 phase as new capabilities come online.
- Sales Enablement & Commercial Support: Create and maintain the sales toolkit — pitch decks, objection handling guides, ROI calculators, case studies, and segment-specific collateral.
- Customer Migration Narrative: Define the migration story for existing customers — why they should move, what they gain, and how the transition works.
- Market & Customer Intelligence: Conduct ongoing competitive analysis, win/loss reviews, and customer research to inform product and commercial decisions.
Key Skills:
- B2B SaaS Product Marketing: 5+ years in product marketing roles within enterprise B2B SaaS, ideally in complex multi-product or platform environments.
- Competitive Positioning & Sales Enablement: Proven track record of building competitive positioning frameworks, battle cards, and sales toolkits that directly impact win rates.
- Go-to-Market Execution: Experience planning and executing product launches in enterprise SaaS — from messaging through to enablement, analyst relations, and customer communications.
- Experience marketing to mid-market and enterprise buyers. Procurement, finance, or supply chain domain knowledge is a plus but not essential.
About Proactis: Proactis is a leading Source-to-Pay software solution provider for mid-market organisations across a range of service-led industries. Our end-to-end modular platform enables customers to control spend and manage supply-chain risk; improve compliance and governance of their purchasing activities; reduce the cost of goods and services; and deliver efficiencies, all through process digitisation and automation.
Senior Product Marketing Manager in Slough employer: Proactis
Proactis is an exceptional employer that fosters a collaborative and innovative work culture, where the Senior Product Marketing Manager will play a pivotal role in shaping the future of our Gen3.0 platform. With a strong focus on employee growth, we offer ample opportunities for professional development and career advancement, alongside competitive benefits that support work-life balance. Located in a vibrant area, our team enjoys a dynamic environment that encourages creativity and teamwork, making Proactis a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Slough
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Proactis!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Proactis would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Proactis through your school's career services!
We think you need these skills to ace Senior Product Marketing Manager in Slough
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Marketing Manager position at Proactis. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Proactis
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
