Business Head UK in Wrexham

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Pro4orm People Ltd has partnered with a leading pharmaceutical company in the search of a Business Head – UK.

The Business Head – UK leads the commercial strategy and execution for the company’s UK portfolio across generic prescription medicines, branded generics, OTC products, and pharmacy/hospital trading channels.

Leading and managing a team, this role is responsible for revenue & profit growth, channel‑specific strategies, and cross‑functional alignment. It requires a strong understanding of the UK NHS structure, retail pharmacy ecosystem, supply chain networks, MHRA requirements, and competitive dynamics across multiple product categories.

Key Responsibilities

• Develop differentiated sales strategies for hospital, pharmacy, OTC, and branded generic segments.
• Analyse market trends, competitor activity, tariff shifts, OTC category opportunities, and demand fluctuations across all channels.
• Manage relationships with NHS procurement teams, Integrated Care Boards (ICBs), hospital pharmacy teams, and framework providers.
• Develop relationships with major pharmacy multiples, symbol groups, buying groups, and independents.
• Negotiate pricing, service levels, and stock availability agreements.
• Partner with Supply Chain and Operations to ensure continuity of supply—critical in the UK’s highly competitive, price‑sensitive generics market.
• Monitor and respond to UK‑specific market triggers (shortages, Category M price shifts, concession pricing).
• Support product launches in line with MHRA timelines and market access requirements.
• Ensure all sales activities comply with MHRA advertising & promotion rules, ABPI Code of Practice, and NHS procurement guidelines.
• Negotiating and managing contracts with existing CMO customers, Identify and pursue new CMO opportunities for UK, Europe & ROW markets.
• Lead UK pricing strategy for generics, cost of goods, and drug tariff fluctuations.
• Manage commercial budgets, promotional spend, and profitability at national and account levels.

Qualifications and Experience

• Bachelor’s degree in Business, Science, Pharmacy, or related field.
• 15+ years’ experience in generic pharmaceuticals.
• Experience in multiple UK channels: hospital, pharmacy, OTC retail, and/or branded generics.
• Strong strategic thinking with the ability to tailor approaches per channel.
• Excellent leadership, coaching, and communication skills.
• Knowledge of UK regulatory and promotional codes (MHRA, ABPI, PAGB).
• Results‑driven with a strong customer focus.

Equal Opportunity Employer

Pro4orm People Ltd is an Equal Opportunities Employer. We welcome applications from all qualified candidates regardless of race, gender, sexual orientation, religion, disability, or background.