Business Development Manager (Croydon)

We are a well-established recruitment agency with a strong reputation for delivering top-tier staffing solutions across the UK. Now, we’re entering a bold new chapter — expanding into the regulated health and social care sector with CQC registration underway and the foundations of a specialist care division already in place.

This is a rare and exciting opportunity for a commercially driven and ambitious Business Development Manager to build and lead our new care division from the ground up. Backed by the infrastructure of a successful recruitment business — including dedicated compliance, payroll, finance, and HR teams — you’ll work closely with our Registered Manager and Clinical Lead to launch, grow, and shape a standout care service.

Your Mission: As our Business Development Manager, your goal is simple: grow the care division into a thriving, recognised, and commercially successful provider of regulated health and social care services. You’ll drive referrals, secure contracts, develop long-term partnerships, and establish the division as a go-to provider for both public and private sector clients. This is a hands-on, strategic role where you’ll be the face of the business, guiding its commercial direction while collaborating closely with the operational leadership team.

What You’ll Be Doing:

• Launching and Scaling a New Care Business: Lead business development for our newly formed CQC-aligned division, helping shape the service model, commercial offer, and go-to-market strategy. Identify growth opportunities within local authority frameworks, NHS Trusts, and private care markets. Contribute directly to strategic planning sessions with the CEO, Clinical Lead, and Registered Manager.
• Building Referral Networks and Market Presence: Develop long-term relationships with key referrers such as commissioning teams, hospital discharge planners, adult social care managers, and supported housing providers. Promote our services as a trusted, innovative solution to gaps in care, offering flexible packages tailored to client needs.
• Driving Occupancy and Service Uptake: Monitor and improve occupancy rates across service areas, using data insights to inform decisions and growth plans. Proactively generate leads and referrals to keep services fully engaged and revenue flowing.
• Marketing and Campaign Strategy: Create compelling case studies, proposals, and promotional materials that speak directly to client challenges. Shape and deliver marketing campaigns (with in-house support) that build awareness and interest in our care solutions.
• Leading the Sales Journey: Be the first point of contact for new client enquiries — from initial pitch through to onboarding and mobilisation. Maintain relationships post-sale, ensuring repeat business and long-term client loyalty.
• Hitting Commercial Goals: Deliver on agreed sales and revenue targets, supported by performance reporting and clear KPIs. Provide regular insights and commercial updates to the CEO and wider leadership team.
• Market Research and Insight: Keep ahead of industry developments, competitor movements, and regulatory shifts. Bring recommendations and insight that help us stay agile, responsive, and ahead of the curve.

What We’re Looking For: A proven track record in business development within healthcare, domiciliary care, supported living, or the wider CQC-regulated sector. First-hand experience working with commissioners, NHS buyers, or local authorities. Strong commercial acumen with a creative and entrepreneurial approach. Passion for building services that truly improve lives. Ability to work autonomously while collaborating closely with a cross-functional team. Confidence presenting, pitching, and building rapport with both public sector and private clients.

Why This Role, Why Now? This is more than a job, it’s a chance to create a high-impact division that delivers quality care while shaping the future of an ambitious, growing company. You’ll benefit from the resources, relationships, and stability of an established recruitment agency, with the freedom and support to launch something truly your own. If you’re excited by the idea of building a business within a business, shaping the way care is delivered, and being at the heart of a growing leadership team this is your moment.