At a Glance
- Tasks: Lead digital marketing strategies, manage website updates, and create engaging content across platforms.
- Company: Join Pro Football Academy, the world's largest youth football brand with a vibrant community.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international growth.
- Other info: Exciting chance to shape the future of youth football and engage with millions.
- Why this job: Be part of a fast-growing brand at the intersection of sport, media, and gaming.
- Qualifications: Experience in digital marketing, creativity, and strategic thinking required.
The predicted salary is between 40000 - 50000 € per year.
Pro Football Academy is the world's largest youth football brand — a vertically integrated ecosystem of 10,000 + paying members, 30 million social media followers, and proprietary digital infrastructure that turns a child's first football session into a lifetime relationship with the game. We operate physical training centres across the UK, Spain, Dubai and Miami, coaching approximately 10,000 young players every week. Alongside our physical business, we run a global media operation generating over 200 million content views every 90 days across our short‑form channels — making Pro Football Academy one of the most watched youth football brands in the world. We are an incredibly fast paced business growing at 50% year on year making this an exceptional moment to join a business that sits at the intersection of youth sport, digital media, gaming and retail brand.
As Digital Marketing Manager you will help own the end‑to‑end digital presence of the brand — from website strategy and content amplification to email marketing, app engagement and communications management. You will work directly with senior leadership and our creative team to ensure every digital touchpoint tells a consistent, compelling brand story. This is not a role for someone who wants to execute within a fixed brief. We are looking for someone who can think strategically, move quickly, and has creative flair — someone who understands that our digital channels are a commercial asset, not just a marketing function.
Key Responsibilities
- Website
- Work closely with our lead Web Developer to plan website updates
- Ensure the website is up to date with the latest information on all our centres
- Develop a creative content plan to ensure the website reflects the brand as effectively as possible
- Review website analytics to spot key trends and scope improvements
- Content
- Support the Content Manager to plan and schedule content production across all digital channels
- Plan the creation of adverts for paid social channels working closely with our external media agency
- Develop new ideas for creative executions across all our channels
- Help police brand consistency across all channels
- Review the effectiveness of our content based on views, clicks and other analytics
- App
- Work closely with our App Developer to build a roadmap of development for our app based on the needs of the business and feedback from users
- Support the Content Manager to plan and schedule app content to ensure the app stays fresh and relevant to our audience
- Monitor industry app trends to ensure we stay up to date with latest insights and best practice examples
- Review app analytics to spot key trends and scope improvements
- Roblox
- Work closely with our Roblox development agency to support the launch of our new Roblox game
- Liaise between our internal creative team and the Roblox agency to ensure the brand assets and messaging are included within the game
- Develop creative campaigns to raise the awareness of our Roblox game to both our academy players and non‑academy players
- Review Roblox analytics to spot key trends and scope improvements
- CRM
- Own the comms for the customer journey to ensure we are talking to customers at the right time, with the right content to maximise commercial opportunities
- Develop HubSpot knowledge (our main CRM system)
- Work with the creative team to create engaging email communications
- Review CRM analytics to spot key trends and scope improvements
- International Support
- Support our international growth in the USA, Spain and Dubai
- Work with the team on the ground to scope and deliver relevant and engaging in‑market marketing assets
- Understand the nuances of the local markets and audiences to create effective communications
Digital Marketing Manager employer: Pro Football Academy
Pro Football Academy is an exceptional employer that thrives on innovation and creativity, offering a dynamic work environment where you can make a significant impact in the world of youth sports and digital media. With a strong focus on employee growth, we provide opportunities for professional development and collaboration with senior leadership, ensuring that your contributions are valued and recognised. Join us in our vibrant locations across the UK, Spain, Dubai, and Miami, where you'll be part of a fast-paced team dedicated to transforming the future of football for young players globally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Pro Football Academy. Use LinkedIn to connect and engage with them — you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your digital marketing expertise. Whether it's a mock campaign or a blog about youth sports, make sure it reflects your creative flair and strategic thinking.
✨Tip Number 3
Prepare for the interview by researching Pro Football Academy's digital presence. Familiarise yourself with their website, social media channels, and recent campaigns. This will help you demonstrate your understanding of their brand and how you can contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Pro Football Academy. Don’t miss out on this opportunity!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and bring fresh ideas to the table. Use examples from your past experiences that highlight your innovative approach to digital marketing.
Tailor Your Application:Make sure to tailor your application specifically for us at Pro Football Academy. Highlight your relevant experience in digital marketing and how it aligns with our mission. This shows us that you've done your homework and are genuinely interested in joining our team.
Be Data-Driven:We love numbers! When discussing your previous roles, include metrics and analytics that demonstrate your impact. Whether it's increased engagement rates or successful campaigns, showing us your results will make your application stand out.
Apply Through Our Website:Don't forget to apply through our website! It's the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brand and what we stand for.
How to prepare for a job interview at Pro Football Academy
✨Know the Brand Inside Out
Before your interview, dive deep into Pro Football Academy's mission, values, and recent campaigns. Familiarise yourself with their digital presence and social media strategies. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Creative Flair
Prepare examples of past projects where you've demonstrated creativity in digital marketing. Whether it's a successful campaign or innovative content ideas, be ready to share how you think strategically and move quickly to achieve results.
✨Understand the Metrics
Brush up on key performance indicators relevant to digital marketing, such as website analytics, CRM metrics, and app engagement stats. Be prepared to discuss how you've used data to inform your decisions and improve campaigns in previous roles.
✨Be Ready for Rapid Changes
Given the fast-paced nature of the business, think of examples where you've adapted to change quickly. Highlight your ability to pivot strategies based on new insights or market trends, showcasing that you're comfortable in a dynamic environment.
