At a Glance
- Tasks: Craft compelling press materials and manage media relations for top brands.
- Company: Join Journey Further, a dynamic performance marketing agency in Leeds or Manchester.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace diversity and thrive in a supportive, people-first environment.
- Why this job: Make an impact in PR while working with leading brands and innovative strategies.
- Qualifications: 2+ years of PR experience and a knack for building media relationships.
The predicted salary is between 27000 - 33000 € per year.
Write and refine press materials, media pitches, and supporting documents to ensure alignment with client objectives.
Requirements:
- 2+ years of full-time PR experience with proven success in delivering performance-led PR, preferably within an agency setting, managing multiple clients while achieving impactful results.
- A solid understanding of how PR supports the wider marketing mix, specifically how digital PR impacts SEO (including AI search and LLMs), Brand, and Paid Media.
- A growing network of established relationships with key journalists and influencers, with a track record of independently securing high-value, meaningful coverage.
- Confidence in presenting reports and recommendations directly to clients, with a proactive approach to collaborating with internal SEO teams.
- The ability to interpret performance data and campaign metrics to optimise outreach strategies and demonstrate clear ROI to clients.
- A solution-oriented approach to identifying gaps and anticipating client needs to deliver added value beyond standard coverage.
- Proficiency in tools used within PR processes, such as media monitoring, media databases, Buzzstream, journalist request tools, and standard SEO monitoring tools such as Ahrefs, to identify trends and track performance.
Diversity & Inclusion:
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
Handle both proactive and reactive media opportunities, such as newsjacking, content marketing, expert commentary drafting, and data analysis.
Analyse campaign metrics, including reach, impressions, and engagement, to deliver actionable insights on progress against KPIs.
Take on the key role of outreach ownership, continuously refining strategies to improve response rates and secure high-value placements.
Support the mentoring and development of our PR Executives and their own outreach responsibilities.
Confidently present reports and recommendations to clients as part of team calls and updates, while building relationships with key clients.
Understand media landscapes and audience targeting strategies to craft impactful campaigns, always looking for opportunities to place clients within the news agenda.
Collaborate with SEO, Content, and Social and Influencer teams to align PR with broader marketing strategies.
Interpret performance data and optimise outreach/campaign strategies accordingly, pivoting proactively and taking pride in account performance.
Provide input to enhance team workflows and reporting processes, improving overall delivery.
PR Specialist - Journey Further employer: Prmoment
Journey Further is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and strategic thinking thrive. With a focus on employee growth, we offer opportunities for professional development and mentorship, ensuring that our team members can excel in their roles while working with leading brands in dynamic locations like Leeds and Manchester. Our commitment to diversity and a people-first approach makes Journey Further a rewarding place to build a meaningful career in PR.
StudySmarter Expert Advice🤫
We think this is how you could land PR Specialist - Journey Further
✨Network Like a Pro
Get out there and connect with industry folks! Attend PR events, webinars, or even local meet-ups. Building relationships with journalists and influencers can give you a leg up when it comes to landing that dream job.
✨Show Off Your Skills
When you get the chance, showcase your PR prowess! Whether it's through a portfolio of past campaigns or a mock pitch, let your creativity and strategic thinking shine. We want to see how you can make an impact!
✨Be Proactive in Interviews
Don’t just wait for questions—bring your own ideas to the table! Discuss how you can enhance their current PR strategies or suggest new outreach methods. This shows you're not just a fit for the role, but also a forward-thinker.
✨Apply Through Our Website
Make sure to apply directly through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace PR Specialist - Journey Further
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR Specialist role. Highlight your relevant experience, especially in performance-led PR and how you've managed multiple clients. We want to see how you align with our objectives!
Show Off Your Skills:Don’t hold back on showcasing your skills in media monitoring and SEO tools. Mention any specific tools you’ve used, like Ahrefs or Buzzstream, and how they’ve helped you achieve results. We love seeing practical examples!
Be Proactive:In your application, demonstrate your proactive approach to identifying client needs and gaps in strategies. Share examples of how you’ve gone above and beyond to deliver value. We appreciate a solution-oriented mindset!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Journey Further!
How to prepare for a job interview at Prmoment
✨Know Your PR Stuff
Make sure you brush up on your PR knowledge, especially how it ties into digital marketing and SEO. Be ready to discuss how you've used tools like Ahrefs or Buzzstream in past roles, and have examples of successful campaigns that demonstrate your understanding of performance-led PR.
✨Show Off Your Network
Prepare to talk about your relationships with journalists and influencers. Have specific examples ready where you've secured high-value coverage. This will show that you not only understand the theory but can also deliver results in practice.
✨Data is Your Best Friend
Be prepared to discuss how you've interpreted campaign metrics in the past. Bring examples of how you've used data to optimise outreach strategies and demonstrate ROI to clients. This shows you're not just creative but also analytical.
✨Practice Your Presentation Skills
Since you'll be presenting reports and recommendations to clients, practice your presentation skills beforehand. Think about how you can clearly communicate insights and strategies, and be ready to answer any questions they might throw your way.
