PR Executive - British Airways

British Airways Holidays is one of the UK’s leading and most trusted tour operators, providing holiday packages, hotels, car hire, and experiences via ba.com and the British Airways contact centres. Our colleagues and customers are at the heart of everything we do.

We are part of the growing IAG Loyalty Group, which includes British Airways Holidays, Loyalty (the home of Avios), and The Wine Flyer. Our passion, excellence, creativity, and warmth are the special qualities that define us.

About The Role: We want our customers to make the most treasured travel memories. Building awareness of what we can offer is crucial. Join our small, friendly, and supportive PR team to work on promotions that build awareness of British Airways Holidays as a leading tour operator. You will predominantly work with lifestyle, travel, and UK consumer press and influencers, allowing for creative thinking to increase our attractiveness to customers and successfully promote offers and products through editorial.

As an in-house role, you will be involved in the entire process from ideas to delivery and reporting. You will work closely with the Marketing team and internal stakeholders, gaining a deep understanding of the business. Your responsibilities will include press queries, press trips, idea creation, projects, and partner collaborations, providing variety and end-to-end ownership in the role.

You will be a brand ambassador with a passion and curiosity to bring ideas to life. You should be organised, able to manage multiple projects simultaneously, and thrive in a dynamic environment.

What You Will Be Doing:

• Lead on drafting and distributing written communications including weekly late deals, tactical offers, and ad-hoc press releases.
• Identify proactive or reactive news stories, ensuring British Airways Holidays remains front of mind for media, influencers, and consumers.
• Lead on the creation and distribution of weekly and quarterly reporting, plus reporting of ad hoc PR campaigns.
• Create, build, and manage relationships with travel, consumer, features, and business journalists in the UK to drive consumer engagement with our brand.
• Responsible for sourcing and administering flight, hotel, and ancillary products for media trips, influencer activity, events, and competitions.

What You Will Bring:

• Proven experience in a communications department or PR agency.
• A track record of building and executing PR campaigns.
• Strong media relations skills and experience.
• Experience in travel PR is desirable, ideally with some press trip organisation and delivery experience.
• Exceptional written and verbal communication skills, including creativity and the ability to present work quickly and accurately.
• Exceptional relationship management and stakeholder management skills.
• Influential, persuasive, and credible with excellent interpersonal skills.
• Proven ability to work with a large workload in a high-pressure, fast-moving environment.

The role will require in-person attendance at Waterside (BA head office – near Heathrow) once or twice a month, flexibility to attend evening events, and occasional overseas travel for press/influencer trips.

What We Can Offer You:

• Up to £35,000 per annum salary (may vary depending on relevant skills and experience).
• Hybrid working within the UK, generally working from our offices twice a week.
• 25 days holiday per calendar year, increasing by one day for every two complete years, to a maximum of 30 days, plus normal bank holidays.
• Unlimited standby and premium standby fares for you and your nominees on the BA network and partner airlines from day one.
• Discounts on BA flights and holidays from day one for you, your friends, and family.
• Flexible start & finish times.
• Annual incentive scheme and salary review (dependent on company & individual performance).
• Company contributory pension scheme up to a maximum of 5% colleague and 11% company contributions.

Diversity, equality, and inclusion are important to us. We believe a diverse and inclusive workplace contributes to our sense of wellbeing and belonging, enabling us all to thrive professionally and personally. We aim to create a positive and inclusive working environment for all.

We are advertising this role as a permanent full-time role; however, if you would like to apply on a part-time basis, you are welcome to discuss this during the application process.

Closing date for applications is Sunday 16th March. Please note we may close this vacancy early if we receive many applications or if business priorities change.