At a Glance
- Tasks: Create engaging stories and press releases to showcase our nurseries.
- Company: Join Bright Horizons, a leader in childcare and education.
- Benefits: Flexible working, discounted childcare, and a range of wellbeing resources.
- Other info: Dynamic role with opportunities for growth and collaboration.
- Why this job: Make a real impact on children's futures while developing your PR skills.
- Qualifications: Strong writing skills and experience in PR or communications.
The predicted salary is between 26000 - 30000 £ per year.
Salary: £26,000-£30,000 DOE
Hours: 37.5 per week / Monday to Friday / 9.00-5.30pm
Job Type: Permanent, Fulltime
Location: Hybrid (with regular travel to BH nurseries and offices as required)
Office Bases: HO is in Northampton / Manchester / London Office Farringdon
Closing Date: 10th July or sooner if we find the right candidate
The Role:
The role of the PR Executive is to support with the execution of the company’s PR strategy guided by the PR Manager. They will be responsible for creating engaging stories for trade, sector, local and national press utilising multimedia platforms to showcase the activities and drive the brand narrative Bright Horizons in line with the company’s PR strategy. This will cover both proactive and reactive messaging and require close co-ordination with the Content and Communications, Marketing and Social Media teams as well as nursery operations and other support functions to create exciting and engaging content showcasing the USPs within our nurseries.
What We Can Offer You:
- Flexible working and holiday entitlements
- Discounted childcare in one of our nurseries
- Quarterly Employee Appreciation Weeks
- Annual gala award evening
- Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
- Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life
What You’ll Be Doing:
- Building a network of contacts and collaborators throughout the nursery portfolio.
- Creation and distribution of engaging stories, press releases and social media posts.
- Pro-actively researching media opportunities to source newsjacking opportunities that align with key messaging.
- Building and maintaining relationships with journalists to secure coverage across local and trade media titles and online platforms e.g. community.
- Producing monthly reports detailing the success and impact of PR activity.
- Ensuring all content is delivered in the appropriate brand tone of voice.
- Researching and collating information/material from colleagues to produce relevant, timely releases.
- The ability to understand the type of stories that will appeal to journalists and creating a framework for producing engaging content to secure maximum coverage.
What We Need From You:
- Excellent written communication and engaging storyteller as evidenced by portfolio of work.
- Experience of working with multiple stakeholders.
- Highly organised, a real team player with a go-getting attitude who enjoys getting out and about.
- Capable of working under pressure, with multiple and flexible deadlines.
- Previous experience of communicating directly and confidently with journalists.
- Relevant degree/qualification or at least two years’ experience in a similar role.
- Able to use data, AI and numerical detail effectively to inform strategy, measure impact and drive quality – previous use of Gaggle, Meltwater, Sprinklr desirable.
- Flexible to travel to attend meetings and to visit our nurseries.
Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for!
We look forward to receiving your application! If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.
PR Executive - Bright Horizons employer: Prmoment
Bright Horizons is an exceptional employer that prioritises the well-being and professional growth of its employees. With a strong commitment to work-life balance, flexible working arrangements, and a supportive culture, we empower our team members to thrive while making a meaningful impact on the lives of children and families. Our locations in Northampton, Manchester, and London offer unique opportunities for collaboration and creativity, ensuring that every PR Executive can contribute to our mission of delivering excellence in early childhood education.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive - Bright Horizons
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Prmoment. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Prmoment, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Prmoment inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Prmoment. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Prmoment.
How to prepare for a job interview at Prmoment
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
