At a Glance
- Tasks: Create and implement exciting marketing campaigns for art books and exhibitions.
- Company: Join Tate, a leading name in the art world with a vibrant culture.
- Benefits: Enjoy gallery access, discounts, training opportunities, and a supportive work environment.
- Other info: Collaborative team atmosphere with opportunities for career advancement.
- Why this job: Make a real impact in the art community while growing your marketing skills.
- Qualifications: Experience in marketing or publicity, strong writing skills, and a passion for art.
The predicted salary is between 40000 - 40000 £ per year.
As Marketing and Publicity Manager, you’ll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio - from blockbuster exhibition titles to groundbreaking trade books and debut children’s picture books.
Working closely with editorial, sales, production, curatorial and Tate’s wider marketing and press teams, you’ll be working across the full marketing mix - from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children’s titles across the UK.
You’ll work with the Senior Marketing Manager to ensure Tate Publishing’s marketing strategy aligns with the broader vision for Tate Enterprises. Together, you’ll help develop the annual marketing roadmap, strengthen Tate Publishing’s presence internally, and actively identify new growth opportunities beyond our existing audiences and channels.
We’re looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You’ll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus.
This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children’s titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team.
This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Responsibilities- Deliver integrated marketing and publicity campaigns, working across both disciplines
- Manage paid media, including Amazon and social campaigns
- Write engaging copy and oversee campaign creative
- Lead press outreach and identify cultural opportunities
- Build influencer and partner relationships
- Collaborate across teams and with external agencies
- Monitor and optimise campaign performance
- Experience in marketing and/or publicity within publishing or a creative industry
- Confident working across both marketing and publicity
- Strong writing, communication, and organisational skills
- Commercially aware and data-driven
- Passionate about art, publishing, and reaching new audiences
- A varied role combining marketing and publicity responsibilities
- Work across exhibition, trade, and children’s publishing
- Collaborate across Tate and external partners
- Opportunity to drive growth and reach new audiences
Tate Commerce is part of Tate Enterprises Ltd. the trading arm of Tate. We operate retail activity across Tate’s four sites, we also encompass publishing, product development, image library and licensing.
We strive to ensure our opportunities are open to all – you can read more about our commitment to Diversity and Inclusion here.
We offer great range of benefits including:- Access to all our galleries and exhibitions, including staff previews
- Generous discounts in our shops and restaurants
- Access to a wide range of training
- Long service awards
- Employee Assistance Program
- Tate Benefits employee discount scheme
- Cycle to Work scheme
As a member of the Disability Confident Scheme, we interview all disabled applicants who meet the essential criteria for a job vacancy.
Our jobs are like our galleries, open to all. Tate Commerce is a wholly owned subsidiary of Tate and covenants all profits to support Tate’s work and collection.
Marketing & Publicity Manager (FTC) - Tate employer: Prmoment
Tate is an exceptional employer that fosters a vibrant and inclusive work culture, offering employees the chance to engage with art and creativity daily. With access to all galleries and exhibitions, generous discounts, and a commitment to professional development, Tate provides a supportive environment for growth and collaboration. This role as Marketing & Publicity Manager not only allows you to shape innovative campaigns but also to be part of a team dedicated to connecting audiences with art in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Publicity Manager (FTC) - Tate
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art publishing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or publicity strategies tailored to Tate’s audience. This will not only demonstrate your passion but also your understanding of their brand.
✨Tip Number 3
Practice makes perfect! Get comfortable with common interview questions related to marketing and publicity. Think about how your past experiences align with the role at Tate, and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Tate team. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Marketing & Publicity Manager (FTC) - Tate
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can develop standout campaigns, so make sure your application reflects that flair.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing and publicity, especially within publishing or creative industries. We want to see how your background aligns with the role, so don’t be shy about showcasing your achievements and skills!
Be Data-Driven:Since we value a commercial focus, include any data or results from past campaigns you've worked on. Show us how your strategies have driven engagement and sales – numbers speak volumes, and we love a good success story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on being part of the Tate team right from the start!
How to prepare for a job interview at Prmoment
✨Know Your Audience
Before the interview, research Tate and its publishing portfolio. Understand their recent campaigns and how they connect with audiences. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that were innovative or audience-focused. Be ready to discuss your creative process and how you measure success, as this role requires a blend of creativity and commercial awareness.
✨Master the Art of Storytelling
Since the role involves writing engaging copy, practice telling compelling stories about your previous projects. Highlight how your campaigns drove engagement and sales, and be prepared to discuss how you adapt your messaging for different audiences.
✨Collaborative Spirit
Emphasise your ability to work collaboratively across teams. Prepare to discuss how you've successfully partnered with editorial, sales, or external agencies in the past. Tate values teamwork, so showcasing your collaborative experiences will set you apart.
