At a Glance
- Tasks: Execute creative PR campaigns across diverse brands in food, drink, music, and tech.
- Company: Join Full Fat, a culture-driven agency making waves in the marketing industry.
- Benefits: Enjoy 28 days holiday, flexible working, and a vibrant office culture with free snacks.
- Other info: Great career growth opportunities in a fast-paced, dynamic environment.
- Why this job: Be part of a passionate team shaping impactful stories and connecting with influential media.
- Qualifications: Previous agency experience and a love for storytelling are essential.
The predicted salary is between 28000 - 32000 £ per year.
We are looking for a passionate and creative PR Account Executive to work across our culture, brand and experience portfolio spanning food, drink, music, tech and FMCG brands. The role is part of the PR Hub at Full Fat, delivering the day-to-day execution of PR campaigns. If you're an ambitious, creative, proactive, organised and media-obsessed individual who works well in a fast-paced environment and loves the art of storytelling, this role is for you.
ABOUT FULL FAT
Full Fat is a culture-led creative and communications agency creating movements that connect deeply, add value to communities and deliver lasting impact. Working across live events, music, food and drink, fashion, travel and art, the agency helps brands resonate in culture through insight-led strategy, behavioural science, and culture-first storytelling. A certified B Corp, Full Fat works with brands including 1664 Blanc, Poretti, Crosta Mollica, Mega City, Sziget Festival, Burger & Lobster and many more, with a mission to change the marketing industry for the better through responsible marketing and a long-term commitment to people and the planet.
THE ROLE
You'll have a real passion for and knowledge of the media landscape and a hunger to build an ever-growing book of press and influencer contacts. You'll act as the eyes and ears of your team and clients - constantly tracking relevant news and trends, competitor activity and other developments to always remain one step ahead. You'll be a good verbal communicator, happy to contribute to company and client meetings, media sell-ins and new business pitches. You'll also be a fantastic writer, with a range of copy from press releases and comment pieces to feature angles and pitches. Working across multiple accounts within the PR hub, you'll gain broad media experience and be supported in your development by specialist PR managers and the Head of Publicity.
WHAT YOU WILL DO
- Support Account Managers in executing media outreach across assigned accounts
- Build and maintain media lists, research journalist contacts and track coverage
- Confidently develop and pitch feature ideas and news stories to journalists
- Draft initial press releases, media alerts and pitch emails for review
- Write compelling copy for a range of media and client-facing purposes: emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters
- Monitor media for coverage, competitor activity and newsjacking opportunities
- Understand and run programmes of media promotional activity, such as competitions and sampling offers
- Support event logistics: press days, launches, activations, media immersions, press accreditation, on-site interviews, photo calls, press conferences and training days
- Attend press and consumer-facing events, representing clients and Full Fat to a high standard
- Assist in client liaison: writing status updates, meeting follow-up notes, planning for and participating in client calls
- Compile coverage reports, media round-ups and evaluate client coverage
- Keep the PR hub admin running: media databases, contact records, filing
- Contribute ideas in brainstorms, campaign planning and new business pitches
THE RIGHT CANDIDATE WILL
- Have a positive, proactive and can-do mentality
- Live by the Full Fat values - Adventure, Curiosity, Own It, Human Connection and Good Vibes
- Not be afraid to roll up their sleeves when presented with a challenge
- Always be thinking of creative ways to drive results
- Love coming up with creative ideas
- Be curious about the evolving media landscape with a finger firmly on the pulse of culture
- Be passionate about story-telling and the craftsmanship around this
- Constantly work to improve media knowledge and cultivate a diverse range of media contacts
- Be interested in making new connections and meeting new people
- Be looking to join an ambitious, culture-driven agency and happy to work in a fast-paced environment
- Convey the vision and values of the agency to peers and clients
- Have previous experience in an agency environment whether through work experience or placements
FULL FAT+ (WHAT WE OFFER)
- London Living Wage employer, a competitive salary package reviewed annually
- Enhanced holiday with 28 days holiday as standard, with additional days for birthdays and length of service, plus closing the office over Christmas & New Year on top
- A social and cultural programme incorporating experiences, wellbeing events and mental health training and check-ins
- An annual team summit event where we take the team away on a 2-3 day company trip with a curated itinerary
- Lieu time for time spent at client launches and festivals over the weekend
- Flexible working, you can start any time from 8-10am
- Hybrid working policy - we are 2 days in the office and the rest is flex
- Brekkie, snacks and fresh fruit delivery to our Shoreditch Office
- Monthly lunch on the house
- Annual company-wide bonus scheme when targets are met
- Cycle to work scheme
If this role and Full Fat sound right for you, we'd love to hear from you. To apply, please complete the entry form on our website.
PR Account Executive - Full Fat in London employer: Prmoment
Full Fat is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth, the agency offers extensive benefits including enhanced holiday, flexible working arrangements, and opportunities for professional development, all while being situated in the dynamic area of Shoreditch, London. Join a certified B Corp that values responsible marketing and community impact, and be part of a team that celebrates adventure, curiosity, and human connection.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Executive - Full Fat in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Prmoment. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Prmoment, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Prmoment inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Executive - Full Fat in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Prmoment. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Prmoment.
How to prepare for a job interview at Prmoment
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
